Author: billboardinsider

GEFT 2, Indy 0

GEFT Outdoor of Indianapolis scored a big win yesterday.  WishTV and the Indianapolis Business Journal  report that Indianapolis will permit GEFT convert two static billboards inside the 465 loop in Indianapolis to digital signs as a litigation settlement.  The city declined GEFT’s request to construct two digital signs in 2015. […]

Watchfire on Photographing Digital Signs

By Watchfire Signs Anyone who has ever tried to photograph an LED sign or digital billboard knows that it can be a challenge. You want photos that showcase the vibrant messages LED signs can display. With a few simple adjustments to your camera, you can avoid pictures that show tiling […]

Cowlbeck on Logos and Fine Detail

Chris Cowlbeck is a busy guy.  He runs  Look Billboards a rural Oklahoma out of home company as well as the IBOUSA.  In his spare time Chris moonlights as a scarecrow and blogs on billboard ad design at his company’s website.  Today Chris writes about logos and billboard design.   A good corporate logo […]

Formetco hires Poage as Safety Director

Formetco, Inc., the largest full-service supplier to the outdoor advertising industry, is pleased to announce the addition of Jim Poage as Safety Director.  Jim brings over 20 years of experience in the creation and implementation of safety programs in numerous industries to Formetco.  He is a professional trainer on a […]

Donna Desmond on billboard values and condemnation

Donna Desmond is a business appraiser who had specialized in out of home advertising valuations since the early 1990s. She started Donna Desmond Associates, in Los Angeles in 1997.   She is a renowned expert in the economics and valuation of outdoor advertising assets.  Desmond has prepared hundreds of appraisals of billboard assets […]

Company of the Day: Admiral Outdoor Advertising

  Company: Admiral Outdoor Advertising, LLC Market: Duplin County, North Carolina. Headquarters: 5752 S. US Highway 117, PO Box 160,  Wallace, NC  28466 Phone: 910-285-1047 Email: Info@admiraloutdoor.com Admiral Outdoor operates a billboard plant in Duplin County in eastern North Carolina.  The company was started in 2006 when owner Pete Murphy was […]

Company of the Day: Adams Outdoor Advertising

Company:  Adams Outdoor Advertising Markets: Illinois, Michigan, North Carolina, Pennsylvania, South Carolina, Virginia, Wisconsin. Headquarters: 500 Colonial Center Parkway, Suite 120, Roswell, GA  30076 Phone: 770-333-0399 Adams Outdoor Advertising operates an out of home plant in 7 eastern and midwest states.   Adams was founded by Steve Adams in 1983 […]

Vehicle Recognition Campaign for Bermuda Tourism

 Media Agency Group  and Bermuda Tourism are using car recognition technology to deliver tailored digital billboard ads in London. The car digital billboard is in London at Holland Park roundabout (near Westfield shopping centre). A camera on the digital billboard recognizes cars valued at more than $50,000 dollars which are […]

Brett Kelley on Colorado Billboard Pricing

In a Colorado Sign Association interview last Saturday Insider told the Colorado on premise sign people:  “In general billboard advertising costs $1,000-5,000/month for a 14 by 48 billboard. A billboard in a terrific freeway location without many boards near may be $5,000. The average is probably $1,500.” Brett Kelley is […]

High Tech Partnership in Georgia

At noon Friday January 6, Georgia’s governor declared a state of emergency in 78 counties, including metro Atlanta. Immediately, the state posted weather emergency alerts on donated digital billboards. An innovative public-private partnership enables the state to use live Twitter feeds to update localized alerts on digital billboards. “GEMA (the state’s […]