Company: Lind Media Markets: Indiana, Ohio Headquarters: One Billboard Center, 409-411 North Main Street, Mansfield, OH 44902 Phone: 419-522-2600 Lind Media operates 1,300 billboards in 27 Ohio and Indiana counties. Lind Media was started in 1991 by John Siegenthaler. In November 2013 Lind Media acquired 200 billboards in SW Ohio […]
Emissourian reports that the Washington city council will review changes to the city’s sign code at a July 5th meeting. The proposed sign code will require a one minute limit between digital sign flips. The code also prohibits backlit signs in historic districts and updates off-premise sign language to […]
Company: Keyes Outdoor Advertising Markets: Indiana Headquarters: P.O. Box 50733, Indianapolis, IN Phone: 317-442-8132 Keyes Outdoor Advertising is a private, family-owned firm which was started in 1985 operates junior posters and bulletin at 31 locations in Indianapolis, New Castle and Hamilton County in Indiana. Jeff Keyes is the company’s owner. […]
Allie McAlpin Communications Director at Lamar has a great post at Blue Bite titled Why Tech Companies Are Using OOH. She talks about recent tech company outdoor campaigns (e.g. Snapchat’s user generated content and Apple’s “shot on iphone 6” ads). McAlpin mentions that a recent Ad Research Foundation study found that […]
Billboard Insider just concluded its first year. John Weller and I wish to thank you for making the website a success with your views and advertising support. Eight in ten startups fail but this one has been a resounding success. We set a record in June with 16,331 views from 4,167 […]
The four public outdoor companies were valued at 3.7 times gross revenue and 13.2 times cashflow at June 30, 2016 according the the Yahoo Finance pages for Clear Channel Outdoor, Outfront, Lamar and JCDecaux. Lamar leads the group at a valuation of 6.4 times revenue and 15.3 times cashflow. Insider […]
The San Francisco Municipal Transportation Agency and Clear Channel are deploying 500 solar powered lanterns at bus stops. Insider has lending clients who use solar to power billboards which are too far from the grid to get electricity. Lamar has solar powered billboards in 8 markets in Florida. Weather matters […]
Forbes published an article on outdoor and transit advertising titled What’s the Opposite of Digital Advertising? Hint: It’s Artisanal and Its Wheels Go Round ‘N Round. Forbes articulates the outdoor value proposition: “Always on, viewable and cannot be turned off, skipped or fast-forwarded.” A reasonable cost ($3.45 CPM for transit […]
Company: JR Billboards Market: Indiana Headquarters: 430 2nd St, Columbus, IN 47201 Phone: 812-379-2173 JR Promotions owns 1000 billboard faces in Indiana. The company was started by Janeen Sprague in July of 1986. She owned a Kentucky Fried Chicken restaurant that relied on interstate billboards. Janeen saw an opportunity […]
Two new transit/airport advertising deals have been announced. Clear Channel Outdoor has signed a 10 year agreement to take over Minneapolis Airport advertising from JCDecaux. Clear Channel previously sold ads in Terminal G while JCDecaux sold ads in the rest of the airport. At the end of July Clear Channel will […]
