NEW YORK–(BUSINESS WIRE)–iHeartMedia Inc., the media and entertainment company with the largest reach of any radio or TV outlet in America, staked its claim to the New York skyline with its new presence on one of the city’s most iconic billboards, high atop the old Ruppert Ice House, overlooking the […]
Author: billboardinsider
Sussex County Heading to Compromise on Sign Code
In April 2016 the Sussex County planning commission proposed new sign rules for Sussex county. Local billboard companies proposed their own version of a sign code in May 2016 because they felt they were shut out of the process. Coastal Point reports that the city council is attempting to resolve […]
Company of the Day: Rogers Media Company
Company: Rogers Media Company Markets: Northern California, Northern Nevada. Headquarters: 5409 Rogers Street, Davis, CA 95618 Phone: 530-304-5770 Rogers Media Company is a privately held firm owned by Matt Rogers. The company was founded in 2003 and has a network of premium freeway bulletin faces in Northern California and Nevada. Prior […]
The Inside Story of the Grand Rapids Fruits and Veggie Stunt
Outfront Media and Extra Credit Projects recently teamed for an innovative fruits and veggie billboard campaign in Grand Rapids, Michigan. Insider talked with Rob Jackson, Principal and Creative Director, Extra Credit Projects about the campaign. Tell us a little about Extra Credit Projects. Extra Credit Projects is a multi-disciplined […]
OAAA Digital Billboard Security Webinar July 25
Are you doing enough to keep your digital signs safe. Insider has written here and here about the importance of hack-proofing your digital billboards. The OAAA is conducting a Digital Billboard Security webinar from 11am to 12 pm, pacific standard time, on July 25, 2016 In this webinar, experts will […]
Choice Media’s Law Enforcement Campaign
Choice Media has put together three billboard layouts in support of the law enforcement community. This is a great way to speak out in a positive way to a contentious issue. You can contact Brad Tooley (info@choicemediatx.com) if you would like to get the designs in a format in which […]
Kym Frank on Geopath and the Future of Audience Location Measurement
Kym Frank is President of Geopath (formerly known as the Traffic Audit Bureau for Media Measurement or TAB). Geopath is a not-for-profit organization whose mission is to power a smarter US OOH marketplace through state-of-the-art audience location measurement, insights, and market research innovation. Geopath is a tripartite organization representing the […]
Roadside Outdoor
Company: Roadside Outdoor Markets: South Dakota, Wyoming and Nebraska. Headquarters: 645 S. 5th St, Hot Springs, SD 57747 Phone: 605-745-7047 Roadside Outdoor advertising is owned and operated by Floyd C. Simunek. The company built its first first structure in South Dakota in 2002. Today Roadside’s plant includes 50 structures in […]
Stark Outdoor Sells to Browder Media
Longtime industry veterans Herb and Wilma Stark have sold Stark Outdoor Advertising to Browder Media. Stark Outdoor operates a plant of 23 double-stacked billboards in Eastern Texas. The Starks entered the billboard business in 1987 when there were looking for a way to bring people to their blueberry farm. Herb traded […]
Billboards and Political a Good Match
“In terms of CPM, OOH advertising can’t be beat. And with increased availability of digital billboards, political advertisers can now change out copy faster than they could on TV.” Melissa Sharp, veteran campaign planner quoted in The Hill. In a June 23, 2013 article in The Hill Bob McCuin of […]
