This is one of a series of occasional reports by Billboard Insider’s peripatetic correspondent Nick Coston. Nick is an outdoor advertising consultant who specializes in OOH media planning and buying. Here’s an account of his recent Florida road trip. Last week, during the east coast’s brutal heat wave, I […]
Author: billboardinsider
Dividend Fund Likes Lamar
David Abella’s Dividend and Income Fund told Barrons last week that Lamar is one of his five top picks. Here’s what he hold Barrons: “The digital era has made it difficult in some cases to get consumer eyeballs and on the road is a very captive audience.” The stock is […]
Company of the Day: Admiral Outdoor
Company: Admiral Outdoor Advertising, LLC Market: Duplin County, North Carolina. Headquarters: 5752 S. US Highway 117, PO Box 160, Wallace, NC 28466 Phone: 910-285-1047 Email: Info@admiraloutdoor.com Admiral Outdoor operates a 40 structure billboard plant in Duplin County in eastern North Carolina. Insider talked with Missie Wells of Murphy Investment Group about […]
Landmark Outdoor Acquisitions Down
Landmark Infrastructure Partners released financials for the 6 months ended June 2016. Here are the highlights: Landmark bought no new outdoor advertising easements or leases during the first 6 months of 2016 after buying 211 outdoor advertising leases and easements during 2015. Landmark had a $59 million investment in outdoor […]
Clear Channel Outdoor Americas Appoints Lynn Feldman EVP & General Counsel
New York, New York — Clear Channel Outdoor Americas (CCOA), a division of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today announced that Lynn Feldman has been named Executive Vice President and General Counsel for its business in the U.S. and Canada. Jointly reporting to CCOA Chief Executive Officer Scott […]
Rate This Board by Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
OAAA Partners with DAA to Promote Responsible Data Principles for OOH
WASHINGTON, DC – (August 1, 2016)— The Outdoor Advertising Association of America (OAAA), trade association for the out of home (OOH) advertising industry, today announced it has joined the broader industry in addressing new, emerging ad technologies and practices through the Digital Advertising Alliance (DAA), a self-regulatory organization that implements […]
Why Ogilvy Was Wrong About Billboards
Insider wrote last week about David Ogilvy’s maxims for advertising. Buy a used copy of Ogilvy on Advertising, tuck it in your briefcase and read it on your next plane flight. You’ll be entertained and enlightened. Ogilvy wasn’t a fan of billboards and predicted they would be abolished for two reasons. […]
Indy’s $50 million Mass Avenue Project Drops Billboard
What might have been is not what is. Developers have dropped plans for a three story electronic billboard as part of a $50 million development project in downtown Indianapolis according to the Indianapolis Business Journal. The developer dropped their plans after the Indianapolis Historic Preservation Commission made clear that it […]
Company of the Day: Triad Outdoor
Company: Triad Outdoor Markets: North Carolina. Headquarters: 141 Industrial Avenue, Greensboro, NC 27406 Phone: 336-379-8420 Email: dhill@triadinvestmentco.com Triad Investment Company is a family owned North Carolina Corporation located in Greensboro, North Carolina. Triad has been in a commercial real estate brokerage and development firm in the Piedmont-Triad area of North […]