Yesterday the outdoor industry won a victory when the US Court of Appeals unanimously rejected Scenic America’s attempt to invalidate federal guidance on digital signs on the grounds that it violated the Federal Highway Beautification Act. You can read the decision here. Here’s an OAAA-prepared timeline of Federal Government […]
Last week Watchfire announced a five-year brightness guarantee, uniformity guarantee, parts and labor guarantee and a money back guarantee relating to its new MV Class digital billboards. Insider interviewed Darrin Friskney, Watchfire’s VP of Digital Outdoor and Marketing about the announcement. Darrin, how are Watchfire’s MV class digital billboards different […]
Company: Fox Outdoor Markets: Georgia Headquarters: 6350 Lake Oconee Parkway, Suite 102, PMB 113, Greensboro, GA 30642 Phone: 770-765-2510 Email: sales@foxoutdooradvertising.com Fox Outdoor owns static, trivision and digital billboards in the North Georgia Market including the following the following communities: Cornelia Baldwin, Stephens County Eastanolle Toccoa Augusta Martinez Chris Harris […]
In a victory for digital billboards, a federal appeals court today said the government acted properly in guiding states to regulate this new product nearly a decade ago. Here are two key points from the unanimous ruling by a three-judge panel of the U.S. Court of Appeals for the District […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Patrick Quinn founded PQ Media LLC in 2002 following a distinguished career as an award-winning journalist, editor, market research analyst and management consultant. PQ Media provides independent market research on the media business including the just released US Digital Out-of-Home Media Forecast 2016, the first installment in the Series to […]
Company: Wicks Outdoor Advertising, Inc. Markets: Pennsylvania Headquarters: 769 Bloody Spring Rd, Bethel, PA 19507 Phone: 610-488-7588 Wicks Outdoor Advertising Inc. is an independent billboard company owned and operated by Lucas Wicks. Wicks Outdoor has billboards including bulletins and posters on primary roads in Berks, Schuylkill, Columbia and York Counties […]
The New York Times has written an article titled Look Up: In the Digital Age, Billboards are Far From Dead. The article highlights how clients as disparate as the rockers Guns N’ Roses and the tech company Foursquare favor the medium for the following reasons: People are spending more time […]
89.3 KPCC reports that a bill to allow digital billboards along freeways in Downtown Los Angeles sports and tourism district has been sent to Governor Jerry Brown for approval. AB1373 would require billboards to conform to whatever sign ordinance the City Council passes. The bill would allow digital billboards to […]
Sales leaders are leaving Clear Channel Outdoor. Numerous VP sales spots open. Questions as to whether Branch Presidents can pick up the slack. Third quarter national outdoor business may be down for all the outdoor companies except maybe Lamar. Hard to believe given the strong start to the year. […]
