Author: billboardinsider

How is Coronavirus Impacting Your Business?

How has coronavirus impacted your out of home company? Have any clients asked to cancel or abate their contracts? Have any of your employees been impacted? What steps have you taken to mitigate risks. Let Insider know using the form below.  We’ll publish the results tomorrow.  We won’t use names […]

Digital Billboards on Rolling Stock

Patrick Morin is the President of Freight Train Media, a company with patents to put billboards on container cars and flat cars.  Insider talked with Morin about the idea last week. Patrick, how did your idea come about? I’ve been in the advertising business for a long time.  I started […]

How should you prospect now?

By Neil Bell, New South Outdoor In response to my column yesterday a reader asks: How do you think we should go about (or not) prosecuting right now; should we carry on like normal? I’m having a hard time getting ANY response to a cold call/email and quite frankly, I […]

The Case for Advertising in Uncertain Times

Blip is proactively approaching clients to make the argument for continuing to advertise in uncertain times.  Here’s the case Focus on the long term. Increase market share. Let people know you are there. Take advantage of a great CPM while online and tv rates are skyrocketing. Here’s what the piece […]

Geopath on Coronavirus

Dear Colleagues and Friends, We are all experiencing uncertain times amidst monumental challenges for our families, our communities, and our businesses. Americans are heeding the urgent warnings of public officials and staying home, and as a result, restaurants have closed, stores have shuttered, small businesses are struggling, and companies big […]

Sign Law Fix Passes Tennessee House but stalls in Senate.

March 20 6:14am  Update.  Insider has learned that the last night the Tennessee Senate recessed without voting on legislation to fix Tennessee’s sign law.  The bipartisan senate bill was crowded out by last minute efforts to pass a budget and recess amid coronavirus concerns.  The Senate will consider the bill […]

Neil Bell on Advertising During a Sudden Downturn

By Neil Bell, Owner, New South Outdoor Over the past week or so, I have been giving a lot of thought to how the Covid-19 and economic crisis will impact our business as well as each of our customers’ businesses. I know that we are all going to have to […]

Is coronavirus covered under OOH insurance?

Insider talked with out of home insurance expert Stu Lee about whether coronavirus is covered under policies. Stu, are coronavirus losses covered under a company’s business insurance or replacement insurance policies? Unfortunately, there is no coverage at this point in time. I would encourage the billboard operators to file a […]

Geopath Spotlight: Top OOH Spenders By Industry

Geopath has a wealth of data which can provide you insights to run your out of home business better. Want to target specific audiences with out-of-home, or learn more about advertisers in key industries? We can help with both, and much more here at Geopath. Our past two Geopath Spotlights have […]

Tennessee House Finance committees approve law fix

House bill 2255, a proposed fix to Tennessee’s state sign law, unanimously passed a House Finance Subcommittee and the House Finance Ways and Means Committee and goes to House Rules Committee.  Two key changes were made to the bill. The penalty for an illegal billboard under the State’s sign law […]