Company of the Day: Link Media

Company: Link Media Outdoor

Markets: Central and Southeast United States

Address: 200 Mansell Ct. East, Bldg 200 Suite 360, Roswell, GA  30076

Email: info@linkmediaoutdoor.com

Phone: 844-404-5465

Link Media is the sixth largest out of home company in the United States.  It operates a billboard plant with 3,000 billboard structures and 5,600 faces including 63 digital displays.  The firm was formed in 2015 and has grown rapidly by a series of acquisitions. Here’s a map of the company’s plant.

Link Media is a wholly owned subsidiary of Boston Omaha, a publicly traded company with investments in out of home advertising, insurance, broadband and financial services.

Here are Link Media’s  2019 financial results (numbers below are in thousands).

Scott Lafoy was named Link’s CEO in April 2020 after Jim McLaughlin retired.  Boston Omaha’s annual letter says that Lafoy has been  decentralizing operations “to unleash talented district managers.”

In August 2019, Link borrowed $18 million on a bank credit facility to support growth.  Debt/Cashflow is less than 3 times measured on a trailing 12 month basis.

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