Author: billboardinsider

Company of the Day: Page Outdoor

Company:  Page Outdoor Advertising Markets:  Missouri Address:  1046 Osage Beach Rd, Osage Beach, Missouri Phone:  573-280-2030 Page Outdoor operates a static billboard plant in Lake of the Ozarks, Cole County and I-70 in Saline County in Missouri.   The firm is owned by James Page.               […]

Outfront Revenue Down 39% for Third Quarter 2020

Not good, but improving is how Insider summarizes OUTFRONT’s third quarter 2020 earnings.  Here are the results from OUTFRONT’s 3Q 2020 earnings release, earnings deck and conference call. Revenues declined 39% to $282 million during the third quarter of 2020 as primarily because transit revenues are lagging due to low […]

A Private Equity View of Out of Home

On this week’s Billboard Insider podcast private equity investor Ken Anderson talked about why he likes out of home and mistakes out of home entrepreneurs make when approaching private equity investors. How do you evaluate the strengths and risks of out of home from an equity perspective. We like the […]

Two Implications of the Election for Out of Home

Yesterday’s election has two implications for out of home. Four more states – Arizona, Montana, New Jersey and South Dakota – legalized recreational marijuana and Mississippi approved medical marijuana.  This means more marijuana advertising dollars for the out of home companies in those states.  15 states have legalized recreational marijuana. […]

TierOne’s Jesse London on Raising Capital

This week’s podcast guest is Jesse London, CEO of TierOne Media, a startup which recently purchased 5 out of home companies in the Southeast United States.  Jesse talks about why he became an entrepreneur and what it was like raising a high seven figures amount of debt and equity. What […]

Company of the Day: Pacific Outdoor

Company:  Pacific Outdoor Advertising Markets: Oregon, Washington Headquarters: 715 NE Everett St, Portland, OR  97232 Phone: 503-232-3111 Email: info@pacificoutdooradvertising.com Pacific Outdoor Advertising operates a billboard plant in Oregon and Washington  The company was formed in 2015 via the purchase of a billboard plant from Clear Channel Outdoor.  Pacific has over 1,000 […]

Beware Termination on Sale Clauses

Many landlords want to terminate a billboard lease on sale of a property.  Ambiguous termination of sale clauses can lead to future disputes.  That’s the lesson of Lamar Outdoor Advertising v Harwood.  Here are the facts. In 1994 Pridemark Outdoor entered into a 10 year lease with a 10 year […]

Jodi Senese – An Ad Campaign Which Plays to Digital OOH Strengths

On last week’s OAAA roundtable OUTFRONT CMO Jodi Senese highlighted how the Absolut campaign which is running on OUTFRONT digital billboards in Detroit and Philadelphia takes advantage of the flexibility and targeting of digital billboards. I saw something today actually that I thought was pretty cool.  Absolut has digital billboards […]

Billboard Contest Winner Gets Job

In September Vita Coco launched a billboard contest to let recent graduates and aspiring designers compete to design a billboard.  The winning designer was awarded a job as a junior designer with Vita Coco.  The company had some fun with the award while running the award announcement in Times Square. [wpforms […]