On this week’s Billboard Insider podcast Daktronics Out of Home Market Manager Collin Huber talked about things a company can do to extend the useful life of digital billboards: “There are some companies that even though we ship signs at 8,500 nits brightness levels, they’ll start off by only operating […]
New York, New York – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) today introduced a more effective way for brands to reach highly coveted B2B audiences as they leverage the company’s audience planning solution: RADARView®. In a new partnership and data integration with Bombora, the leading provider of B2B intent […]
Independent Out of Home companies have remained active through covid says today’s podcast guest Collin Huber, Daktronics Out of Home Advertising Market Manager. Here are the highlights. There’s been an increase in replacement activity One of the trends – we’re just getting into the first wave of replacing some of […]
On last week’s OAAA legal seminar, Rich Zecchino said Adams Outdoor requires that any creative work Adams generates cannot be used on other platforms. This idea is to prevent a client from using a small Out of Home ad buy to generate ad creative which is used for Facebook advertising, […]
Lamar is suing a township in Pennsylvania that allowed another sign company (PTM Signs) to build “welcome signs.” Actually, Lamar claims, these signs are billboards that circumvented the zoning process (Lamar et al v. Township of Robinson). “PTM Signs were approved by the Robinson Board of Commissioners under the guise […]
Company: Ralston Outdoor Advertising Market: Texas Headquarters: 13450 N Stemmons Suite 240, Farmers Branch, Texas, 75234 Phone: 972-241-4040 Email: sales@ralstonoutdoor.com Ralston Outdoor is the largest independent outdoor advertising company in North Texas. The company was founded in Dallas in 1976 by Doug Ralston. Ralston operates a plant of over 200 faces throughout the greater Dallas-Fort […]
During last week’s OAAA legal seminar, Adams Outdoor VP and General Counsel Rich Zecchino reviewed when to accept and when to reject ads. “As a company we control…the ability to approve or reject ad copy for any reason…I can’t tell how many phone calls when someone says you have to […]
Bench Billboard, a company which sells sign space on benches, lost a suit challenging Colerain, Ohio’s sign code which prohibits signs in the public right of way. Here are links to the court decision and Rocky Mountain Sign Law’s analysis. Richard Rothfelder discussed outdoor advertising on episode 58 of the […]
This festive season, Daily Billboard thought we’d showcase three billboards from different industries making the most of the holidays and either trying to stay off Santa’s naughty list or sending their Christmas present requests. First up is a clever copy-only ‘bad or good’ ad creative from Wells Fargo bank highlighting […]
New York, NY– December 14, 2020 – Branded Cities (“BC”), an iconic Out-of-Home media company, and The Durst Organization, a leading commercial and real estate company, announced an exclusive representation agreement to sell digital advertising and integrated marketing campaigns on a full-motion LED display located on Broadway between 42nd and […]
