Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Riviera Billboards Markets: Alabama Address: 15810-A State Highway 59, Foley, AL 36535 Phone: 251-978-2462 Rivera Billboards owns and operates a digital billboard and static billboards in Summerdale AL on the way to the beaches. Don Stafford is a co-owner of the company. [wpforms id=”9787″] Paid Advertisement
Today’s podcast guests are Paul Wright and Carson Frost from SignValue, the out of home appraiser and broker. Some highlights from the conversation. Are we seeing 8-14 times cashflow trading multiples in this recession? Yea. Those multiples have held fairly constant…We’re talking about stabilized cashflows, not current cashflows. Five Trends […]
On Monday we ran a post celebrating out of home leaders who had passed away in 2020. We left out Bob Connors of Mid America Outdoor Advertising. Bob passed away suddenly last March at the age of 55. Bob started Mid America Outdoor out of college in the late 80’s […]
Company: Regency Outdoor Advertising Markets: California Headquarters: 8820 Sunset Blvd. West Hollywood, CA 90069 Phone: 310-657-8883 Email: sales@regencyoutdoor.com Regency outdoor advertising is a privately held company which operates a plant of billboards and spectaculars in Southern California. The company is owned by Brian and Drake Kennedy. In July 2018 Regency sold 35 billboards along the […]
Remember last March when it was fashionable to show pictures of empty streets and some media pundits thought that out of home would be crippled and crushed by the pandemic? The hysteria peaked March 23, 2020. And if you kept your cool and you purchased out of home stock you […]
Readers expressed skepticism about this slide in an OUTFRONT investor presentation showing independent out of home companies accounted for 34% of 2019 US Out of Home revenues. The OUTFRONT slide cited OAAA revenue estimates. Insider reviewed the numbers with the OAAA. The OAAA’s revenue figures include not just roadside bulletins […]
As the year closes, the billboard industry recalls leaders who passed away in 2020, and honors their memory. Insider lists some of the colleagues we lost in 2020, and asks readers to add to this (alpha) list: Jeff Bohnert (April 20) was president and general manager of DSW Signs based […]
In last week’s Who Has What Market Share Billboard Insider referred to a slide from an OUTFRONT Media investor presentation suggesting that independent out of home companies account for 34% of US out of home market revenues. Justin Powell of Huntington Outdoor wonders if the independent’s share of the market […]
Rate This Ad allows a billboard designer to rate an out of home ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer suggests improvements. This week’s rating is provided by Greg Callaham www.gregcallaham.com) who has 30 years of […]
