The Ad Council is running a Heatstroke Prevention PSA campaign. The campaign synopsis and images are included below. All the images have clickable URLs that lead to the free Ad Council campaign ordering page. This campaign was also endorsed by the OAAA and is featured on their PSA page as […]
New York, NY– June 18, 2025 – Branded Cities, North America’s premier Out-of-Home and iconic media company, announced an expansion of its Las Vegas footprint through an exclusive agreement to manage advertising on the prominent LED display at ARIA Resort & Casino. This full-motion digital spectacular will be part of […]
Last week out of home leasing and development expert Andy Goodman talked about issues which arise when a billboard is on a multiple tenant property. Today he talks about visibility and rent resets Visibility and Rent Resets When you sign a lease and do business with a property owner, you’re […]
Company: Blanning Outdoor Advertising Markets: Tennessee, Mississippi, Alabama Email:ken@blanningco.com Phone: 615-619-2111 Blanning Company operates a billboard plant with 222 billboard faces including 6 digital units across high-traffic corridors in Tennessee, Alabama, and Mississippi. Billboard Insider talked with Keith Blanning Howell, the company’s founder. What’s new since we talked last? Blanning […]
OAAA called our attention to some insights from Solomon Partners’ 2025 US Major Media CPM comparison. The data show out of home advertising has the highest recall of any media… And out of home advertising delivers the strongest audience ROI with a CPM which outperforms TV, print and most […]
Brands can now connect with the Bay Area’s most affluent and influential commuters on the water. San Francisco, CA – June 16, 2025 – Ballyhoo Media, the nation’s largest waterway media company, proudly announces its expansion into the Bay Area through an exclusive advertising agreement with the iconic San Francisco […]
Brent Porlier called Billboard Insider after reading Lending Markets Tighten. Brent and his daughter Melissa run Porlier Outdoor Advertising company, which will soon approach 400 faces/flips in Missouri and Kansas. Brent says that lending markets have been good for Porlier and we talked about how to have a good banking […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Blue Outdoor Headquarters: 4o W 57th St, suite 1720, New York, New York 10019 Markets: Nationwide. Phone: 212-759-0200 Email: sales@blueoutdoor.com Blue Outdoor operates an indoor and outdoor out of home plant primarily in shopping malls and lifestyle centers. the firm has 43,448 ad faces in 327 retail locations in 42 states. The company […]
Today out of home leasing and development expert Andy Goodman talks about how to manage issues when you put a billboard on a property with multiple tenants. Andy, what are some issues that arise when placing a billboard on a property with multiple tenants? Placing a billboard on multi-tenant property […]
