Zoom Media, the parent company of GymTV, has announced today a strategic partnership with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform (SSP), to expand programmatic access to GymTV’s premium video inventory across the United States and Canada. This collaboration provides an additional avenue for buyers […]
Author: billboardinsider
Company of the Day: CR Signs
Company: CR signs Markets: Iowa Address: 4701 1st Avenue SE, Suite 11, Cedar Rapids, Iowa 52402 Email: aaron@crsignsinc.com Phone: 319-826-3608 CR Signs operates 18 billboard locations including 3 digital faces in Iowa. The billboards are located in the Dubuque and Cedar Rapids markets. In addition to operating a billboard plant […]
US Out of Home Revenues Up 3% in 2Q 2025
August 27, 2025 (Washington, DC) – Out of home (OOH) advertising revenue grew 3% in the second quarter of 2025, reaching $2.86 billion, according to the Out of Home Advertising Association of America (OAAA). The Q2 performance boosted OOH year-to-date (YTD) growth to 2.6%. “OOH mirrors the cultural and social […]
Harkey Media has a $100 Million War Chest
Harkey Media has been growing rapidly via acquisitions including this month’s purchase of Mesa Outdoor. Billboard Insider talked with Harkey Media founder Scott Harkey. Scott, how did you first get involved in out-of-home? I started in media and marketing, and early on I recognized the unique power of out-of-home to […]
Adgile Media Named to 2025 INC 5000 List
Adgile Media Group, the technology-driven leader in truckside advertising was included in the 2025 Inc. 5000 list of fastest-growing private companies in America. Ranked at No. 448, Adgile is the highest-ranked truckside advertising company on this year’s list and in the top 10% of all honorees nationwide. Founded in 2018 […]
Advent Private Equity Buys PatientPoint
BOSTON & CINCINNATI–(BUSINESS WIRE)–Advent International (“Advent”), a leading global private equity investor, today announced that it has signed a definitive agreement to acquire PatientPoint, Inc. (“PatientPoint” or the “Company”), the nation’s largest digital point-of-care network, strategically delivering behavior-changing content and measurable outcomes for patients, providers, and health brands, from an […]
Company of the Day: Creative Outdoor
Company: Creative Outdoor Markets: United States, Canada. Headquarters: 8875 Hidden River Parkway, Suite 300, Tampa Florida, 33637 Phone: 1-800-661-6088 Email: Admin@CreativeOutdoor.com Creative Outdoor operates a plant of 34,000 advertising units in 320 minicipalities. around the United States and Canada. The plant consists mostly of bus shelters, bus benches, waste and recycle bins and transit […]
SignValue’s Lamar at a Glance – June 2025
SignValue has prepared the following analysis of Lamar Advertising’s 2Q 2025 financials. If you have questions, contact one of SignValue’s experienced analysts for a free and confidential consultation at info@signvalue.com or call 480-657-8400 To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word […]
OAAA announces FOARE 2025-2026 recipients.
The Foundation for Out of Home Advertising Research and Education (FOARE) announced the 14 students who will receive Foundation scholarships for the 2025-2026 academic year. The FOARE Scholarship Program supports the education and career goals of those who are part of the out of home (OOH) advertising industry family as […]
Jason Duff on Developing Signs
Billboard Insider is running a series of interviews with Comstor Outdoor CEO Jason Duff. Last week Jason talked about getting started in out of home. Today he talks about what it takes to develop signs. Tell us about the first sign you built. The first sign was in the community […]