Author: billboardinsider

Company of the Day: Intersection

Company: Intersection Markets: Nationwide US Headquarters: 470 Park Avenue South, 10th Floor, New York, NY. 10016 Phone: 212-644-6200 Email: hello@intersection.com Intersection operates a nationwide network of digital and static screens across multiple urban markets in the US including Atlanta, Boston, Charlotte, Chicago, Las Vegas, Los Angelles, Minneapolis, New Jersey, New York, […]

Five Things You Need to Know Before Starting an Out of Home Company

I was asked to give a short talk to a group group of people interested in entering the out of home advertising business.   I highlighted five things based on 30 years experience in the out of home business as a lender, investor and Co-Publisher of Billboard Insider. Billboards are […]

Foxpoint Growing in Florida

Orlando, Florida – January, 2026 – Foxpoint, led by James Neumann, is expanding their footprint in Florida with nine newly acquired locations centered in Orlando, with additional locations in Melbourne and Ocala. The multi-company acquisition includes existing/built displays as well as shovel-ready locations to be built in 2026. Situated in […]

Andy Goodman on Billboard Lease Escalator Clauses

Today, out of home leasing and development expert Andy Goodman of Age Advertising discusses billboard lease escalator clauses. Ask a room full of industry veterans what a reasonable out of home lease escalator looks like, and you will get a range of answers—followed quickly by stories of deals that made […]

How Fast Can a Digital Billboard Ramp Up?

Earlier this month Billboard Insider wrote that it takes four months for a new digital billboard to get to full occupancy of 80%.  A reader suggested that it may take more than a year to reach full occupancy and that full occupancy of 80% is too high for digital billboards […]

Company of the Day: Hudson Valley Outdoor

Company: Hudson Valley Outdoor Market:  New York Address: 799 Violet Avenue, Hyde Park, NY. 12538 Email: evan@highwaydisplays.com Phone: 845-452-2121 Hudson Valley Outdoor (formerly Highway Display) operates a plant of 385 static roadside faces in New York.  Billboard Insider talked with Evan Hartman. What lead to the name change? In the […]

Filling a New Digital Billboard May Take Longer Than You Think

In Mind The Gap – Financing the Post Install Billboard Deficit Billboard Insider suggested that a new digital billboard should be able to get to full occupancy in about 4 months.  An eastern out of home executive says it may take longer than 4 months to lease up a new […]

Company of the Day: J&B Signs

Company: J&B Signs Market:  Illinois Headquarters: 105 West Chicago Ave, Chicago, IL  60654 Phone: 312-640-8181 Email: info@JandBsigns.com J&B signs operates a billboard plant in Chicago, Illinois.  The company was founded in 1981.  Bob Hoelterhoff is the company’s President.  Michael Hoelterhoff is project manager.  Billboard Insider hears the company sold off most […]

Las Vegas Billboards Rebrands and Expands

Las Vegas, NV — January 2026 Las Vegas Billboards (LVB), Nevada’s largest privately held network of digital billboards, is entering a bold new era with a refreshed identity, expanded national partnerships, and a strategic leadership hire, reinforcing its position as the go-to platform for brands in America’s fastest-growing media market. “For […]

OAAA Future Leaders Program Applications Open

Guidelines/Program Information Objective The Future Leaders program champions diversity and fosters the growth of the next generation of out of home professionals. Selected participants will receive an all-expenses-paid trip to the 2026 OOH Media Conference, where they will engage in sessions, activities, and networking events—an invaluable opportunity to build connections and gain insights […]