Company: Lockwood Outdoor Markets: South Carolina Address: PO Box 202, Huger, South Carolina 29450 Email: info@lockwoodoutdoor.com Phone: 843-860-7325 Lockwood Outdoor operates a pair of digital billboards in the south the Charleston, South Carolina market. The company is a member of the OAAA. Insider talked with CEO and Founder Rodney Lockwood. Rodney Lockwood How did […]
I’ve been running a series in which I answer OOH sales questions asked by Billboard Insider readers. Last week I said to avoid short term sales plans. Today I discuss whether it’s wise to bundle ad design, production and installation charges. Should I bundle ad design, production, and installation—or charge […]
Billboard Insider has learned that MAC Media has sold to Lamar Advertising. Company: MAC Media Markets: Florida Email: macmedia@cfl.rr.com Phone: 407-805-9238 MAC Media operates an out of home advertising plant with over 160 billboard displays including 100 digital displays in Orlando Florida. Richard (“Mac”) McHugh is founder. He entered the […]
This article was originally published on the Adquick website and is reprinted with permission. Billboard Insider notes that this 3,800 word essay is 6 times longer than a typical article in Billboard Insider. If you are pressed for time scroll down to section V – The Industry That Forgot to […]
Billboard Insider is watching SB 2353 in the Hawaii legislature. The bill would permit billboards and digital signs in the New Aloha Stadium Entertainment District in Hawaii. The digital sign initiative would help raise money for a $4 billion development project which includes a football stadium remodel, 4,100 housing units, […]
Company: Link Media Outdoor Markets: Central and Southeast United States Address: 200 Mansell Ct. East, Bldg 200 Suite 360, Roswell, GA 30076 Email: info@linkmediaoutdoor.com Phone: 844-404-5465 Link Media is the sixth largest out of home company in the United States. It operates a billboard plant with 7,570 total faces including […]
Yesterday Britt McConnell had an excellent article explaining how turnkey billboard installation eliminates risk during billboard construction. If you don’t do a turnkey install, you need to think carefully about insurance to mitigate risks. There here are typically four parties involved—fabricator/digital billboard manufacturer, trucking company, installer, and the billboard […]
NEW YORK CITY, NY / ACCESS Newswire / March 24, 2026 / Vector Media, the leader in mobility marketing, and Reveal, the industry standard in mobility and transit measurement, today announced a landmark partnership to provide the media buying and planning community with impression-based selling, precise measurement accuracy, and an […]
By Britt McConnell, Director of Digital Sales, Formetco In our industry, we spend a lot of time talking about ROI, pixel pitch, and revenue upside. But not enough time talking about risk. And the reality is risk doesn’t show up in the sales deck. It shows up on install day. […]
By Rod Rackley, CEO, Circle Graphics, Chair of OAAA Suppliers Council Out of home advertising sits at an inflection point. For years, OOH has hovered around a modest share of total media investment. Respected. Valued. But too often treated as an add-on rather than a core pillar of media strategy. […]
