Author: billboardinsider

Financing Your Out of Home Company With an Equity Fund

One in 16 Billboard Insider readers have used money from an equity fund to grow their out of home company.  Today we interview Jim Matalone, the owner of Mad Dog Consulting about the pros and cons of using equity fund money to grow an out of home company. You used […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Tennis Channel Takes Over Times Square Nov 3-16

Starting November 3,Tennis Channel will bring daily highlights from the WTA Finals in Riyadh (Nov. 1 -8) and ATP Finals in Turin (Nov. 9-16) to one of the most heavily-trafficked spaces in the world – Times Square. This OOH moments features the following elements: In partnership with KEVANI, a leading […]

Company of the Day: Foster Interstate

Company: Foster Interstate Media Markets: Illinois, San Francisco Headquarters: 1111 Broadway, Suite 1515, Oakland, CA  94607 Phone: 510-832-7070 Email: outdoor@fosterinterstate.com Foster Interstate Media was started in the mid-1990’s and has designed, built and operated numerous high profile wallscapes and displays in California and Illinois. The company’s major projects have included: Construction and operation of a […]

Franklin Outdoor Brings an Abandoned Sign to Life

  A few years ago, I drove past a sign that looked completely abandoned. At the time, it was outside our coverage area, and I remember thinking how unfortunate it was to see something representing our industry in such poor condition. Fast forward a bit – after one of our […]

Funding Your Out of Home Company With Accredited Investors

By Dave Westburg, Ken Altena and Jim Penney, Partners, Billboard Loans, LLC. One-eighth of Billboards Insider’s readers have used accredited investors to fund their out of home company.  We have used accredited investors to form four separate out of home debt funds as well as an independent out of home […]

Company of the Day: Western Billboards

Company: Western Billboards, formerly Fluhman Outdoor Media Markets: Texas, New Mexico. Headquarters:  505 South Arthur Street, Amarillo TX. 79102 Phone: 806-678-7778 Email: bruce@westernbillboards.com Western Billboards (formerly Fluhman Outdoor) is a private company which was started in 2013 to operate a billboard plant in Texas.  In 2024 the company sold 460 billboards […]

Funding Your Out of Home Company with Friends and Family

Earlier this week Billboard Insider talked about funding your out of home company with your own funds. Today we talk about funding your out of home company with money from friends and family.  One-fourth of Billboard Insider’s readers have used equity from friends and family to fund their OOH company. […]

Microsoft Outage Impacts Some Digital Billboard Cameras

Starting at 9:00 am Tuesday October 29, Microsoft experienced a major web outage relating to the Azure cloud service.  Companies which relied on Microsoft Cloud services were impacted.  We have heard for example that digital billboard cameras which were relayed through the Microsoft cloud stopped working.  One billboard operator wrote […]

Most Billboard Insider readers fund their Out of Home company with their own equity

Yesterday we asked Billboard Insider readers where the equity for their out of home company comes from.  More than half of Billboard Insider readers use their own money for equity.  One-quarter of Billboard Insider readers use equity from friends and family.  One-eighth of  Billboard Insider readers use equity from acccredited […]