Company: Link Media Outdoor
Markets: Central and Southeast United States
Address: 200 Mansell Ct. East, Bldg 200 Suite 360, Roswell, GA 30076
Email: info@linkmediaoutdoor.com
Phone: 844-404-5465
Link Media is the sixth largest out of home company in the United States. It operates a billboard plant with 7,570 total faces including 93 digital displays across 14 states. Link Media is a wholly owned subsidiary of Boston Omaha, a publicly traded company with investments in out of home advertising, insurance, broadband and financial services. Billboard Insider talked with Scott LaFoy, Link Media Outdoor President and CEO
What’s new at Link over the past year?
Link has been focusing on maximizing operating efficiencies to make the company better and more profitable. For the past year we have also focused heavily on creative, led by our Creative Director Brandon Sweeney, who we brought on in 2024 to take our Creative Department to the next level. We are seeing positive results in better customer discovery which leads to more interesting, compelling and effective design solutions with successful customer outcomes. Where the rubber meets the road is how effectively the advertiser can engage with the audience. We are now able to better use creative as a selling tool, and customers are acknowledging the difference and responding by expanding campaigns and adding inventory.
Link Media has been quiet in the M&A market. Do you see this continuing or might things change?
While the market may have been quiet, Link is always busy looking at and for interesting growth opportunities. That has been the case so far and I see that continuing. There have been some opportunities that just didn’t come together, and some ended up not happening at all with anybody. Link has always looked for mutually equitable transactions with sellers, and I don’t see that changing.
How is AI impacting the way Link operates?
Although still at the early stages of integrating AI tools at Link, we are already seeing meaningful benefits across the organization. Rather than replacing the expertise of our people, AI is multiplying it by improving clarity, and reducing time spent on manual, repetitive processes. We are using AI primarily in gathering, organizing, and analyzing large amounts of information for designated projects or everyday tasks. We are also seeing benefits in creative design R&D, dovetailing our other creative efforts.
On a daily basis, AI assembles client and market research, giving our sales teams stronger insights for presentations and conversations. It helps refine sales materials and promotional collateral tailored to specific accounts, industries, and objectives. Link is also leveraging AI to improve internal and external communications—from emails and proposals to training materials and operational guidance. At a broader level, AI plays a role in developing end-of-month sales reports and performance summaries, enabling us to track KPIs, identify trends, and illustrate actionable plans. As we continue to expand its use, our focus remains on applying AI in practical, results-driven ways that directly support clear insights, client success, revenue growth, and stronger decision-making across our markets.
To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell our subscriber list.
Paid Advertisement
