Kevin Gephart spent 35+ years selling advertising including 12 years at Clear Channel Outdoor in Minneapolis. Last week he gave 3 tips for effective out of home prospecting. Today he’ll discuss how social media fits into out of home prospecting. Some of the ideas in this column require you to […]
The Out-of-Home industry grieves the loss of one of their own. Frankie Stone, Sales Director of Durden Outdoor Displays, Inc., died Thursday, February 4, 2021 due to complications from COVID-19. Frankie began his career as a FAMOUSMaker in 1988 at the ripe young age of 19. He started out on […]
Company: Southeastern Displays Market: South Central Kentucky Headquarters: PO Box 990, Bowling Green, Kentucky 42102-0990 Phone: 270-781-8720 Email: info@southeasterndisplays.com Southeastern Displays offers billboard coverage in 20 cities in South Central Kentucky. The company’s headquarters is in Bowling Green, Kentucky. The company has 30 sheets and bulletins. The company has a 50 year history. […]
SB 61 was approved by the Utah Senate Business and Labor committee by a 6-2 vote. The bill would do the following: Prohibit Utah municipalities or counties from from restricting digital billboards. Prohibit Utah municipalities from requiring a billboard company to take down a billboard for every digital billboard conversion. […]
Company: Sign Span Markets: San Diego Headquarters: 117 Dartmouth Rd, San Mateo, CA 94402 Email: info@signspan.com Signspan Corporation operates an indoor digital sign network in San Diego. Thomas Yip is the firm’s President. The company’s signs are placed in gyms, retail stores and restaurants. Most of the firm’s signs are in the Gaslamp quarter. […]
Know your opposition. Here’s the budget for Scenic America, the anti-billboard non-profit. Insider assembled the figures based on Scenic’s IRS 990 forms. Revenues increased 1.5% to $815,000 for the year ended March 2020. The net surplus declined from $65,094 during 2019 to 11,246 during 2020 due to increased expenses. Scenic President Mark […]
SAN FRANCISCO, CALIF. (Feb 3, 2021) — Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the launch of Street.IQ, the first and only product to use live data to optimize out-of-home (OOH) campaign performance mid-flight. In tandem, PUMA launched its third […]
Today’s podcast guest is Kelly Peppers, the CEO of Colossal Media, the global leader in hand painted outdoor advertising. Kelly talks about the company’s growing pains, a successful capital raise and priorities for next year. Kelly, how did Colossal get into out of home. We’re a Brooklyn–based media company credited for […]
Clear Channel Outdoor is running quotes from thirteen black leaders and pathbreakers on it’s digital network and social platforms for Black History Month. The quotes embody the spirit of hope, healing and unity. Here are some examples. [wpforms id=”9787″] Paid Advertisement
NEW YORK – February 2, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Iván Markman, Chief Business Officer at Verizon Media, and Jean-Christophe (JC) Conti, CEO of VIOOH, have joined the DPAA’s Board of […]
