(Montclair, New Jersey) Pearl Media is proud to announce its newest and largest out-of-home advertising partnership with Outdoor Solutions Group and NY Waterway. The partnership provides Pearl Media and their Clients the ability to transform over 50 buses and 20 commuter- ferries into large format Out of Home Media assets in New York City and New Jersey, along with dedicated media throghout all NY Waterway Terminals. As the Tri-state continues to open up, this partnership provides brands with the ability to not only reach the commuters on these Buses and Ferries, but the hundreds of thousands of people back on the streets and neighbohoods of New York City & New Jersey.
“NY Waterway has been a part of our family for over 25 years and we are really excited to partner with Pearl to leverage their marketing, sales and creative talents as well as their unique way of thinking in order to realize the potential NY Waterway can provide for brands, as well we are excited to be reunited with Jay Carella (SVP of Sales at Pearl), he was part of the OSG team for nearly a decade.”, says Rosemary Valenti, CEO of Outdoor Solutions Group.
The NY Waterway Ferries (65’ brand canvasas) provide commuters and tourists transportation across New Jersey and New York, with over twenty ferries and various terminals along both waterfronts. Terminal Ports in New Jersey include, but are not limited to, Port Imperial, Lincoln Harbor and Hoboken.And waiting on the New York side are Midtown, Brookfield Place and Pier 11. Each terminal also encompasses countless advertising opportunities of various formats, from digital screens to large static banners to diorama panel displays.
Upon arrival in any of the Terminals, over 50 fully-brandable busses allow passengers to continue their commute along five designated routes throughout the City. “We are true believers in New York City returning to it’s pre-COVID levels of traffic and bustling activity and are investing in that future through this partnership. This fleet of vehicles throughout Manhattan and on and across the Hudson provide brands with some of the largest eye-level media available to re-engage with New Yorkers” says Josh Cohen, President & CEO of Pearl Media.
The foot traffic along these routes is unimaginable for brands looking for maximum exposure, as the number of monthly impressions is over 13.2 million. “Our buses drive on dedicated routes in differnent parts of NYC, thus we can deliver brands targeted impessions in targeted neighborhoods” says Anthony Petrillo, Chief Revenue Officer. “Partering with a private transportation provider in New York City opens up opportunties for brands and categories that have typically been unable to advertsie on City-run vehicles.”
For more information, including availability and pricing, please contact Pearl Media’s Chrief Revenue Officer, Anthony Petrillo at apetrillo@perarlmedia.com.
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