Author: billboardinsider

Company of the Day: SignAd

Company:  SignAd Outdoor Markets: Texas, Western Louisiana Headquarters: 1010 North Loop, Houston, TX  77009 Phone: 713-861-6013 Email: info@signad.com SignAd Outdoor Advertising is a family-owned and operated private company which was started in 1964.  The company operates over 2,404 static and digital billboards in Texas and Southwest Louisiana.  The company has […]

Formetco Announces Financing to Replace Aging Billboards

Duluth, Georgia –- Formetco is excited to announce the launch of Replace Your Face, a financing program that will allow billboard operators the ability to finance all aspects of replacing an aging billboard for one low monthly payment. The official launch date for the Replace Your Face program is February […]

Lamar Honors African American Firsts During Black History Month

Baton Rouge, LA – February 2, 2021 – In celebration of Black History Month, Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that the company will use its national digital Out of Home network to honor and recognize African American men […]

OUTFRONT Celebrates Black History Month

NEW YORK – February 1, 2021 – OUTFRONT Media Inc. (NYSE:OUT) is proud to launch its Black History Month campaign titled, “Making Black History with…” which celebrates Black women and men who are making history in real time. The “Making Black History with…” campaign showcases Black Americans who are leaders […]

Gephart’s 3 Tips for Out of Home Prospecting

Kevin Gephart spent 35+ years selling advertising including 12 years at Clear Channel Outdoor in Minneapolis.  Last week he discussed the importance of being relevant to customers.  Today he discusses prospecting. In order to sell out of home you need to figure out who you want to sell to.  That’s […]

OOH At The Super Bowl

Some big brands are sitting out the Super Bowl. Insider wanted to know more about out of home (OOH) media at the big game (February 7 at Raymond James Stadium, Tampa). We asked OAAA’s Anna Bager for an update: Anna, how is OOH media part of the Super Bowl? First […]

JC Decaux Revenues off 38% in 4Q 2020

JCDecaux announced revenues for 2020.  It wasn’t pretty.  Revenues down 41% for the full years and 38% for the fourth quarter.  This is one company that won’t see a rebound until the later half of next year when covid is brought under control and people start riding transit again.  Here’s […]

Company of the Day: Arrowhead Outdoor

Company:  Arrowhead Outdoor Markets: Kansas Address: PO Box 1381 Pittsburg, KS. 66762 Email:  lancesayler@yahoo.com Phone: 620-778-3010 Arrowhead Outdoor, LLC was founded in early 2011 by Lance Sayler.   Lance has spent his entire career in media, mostly radio. He has owned and managed radio stations all over Kansas and Missouri and […]

Whither Covid?

Insider is a fan of MIT-educated data scientist Youyang Gu. His work suggests that the US will reach covid herd immunity and we will return to normal by mid summer.  Look at these two charts.   The number of daily new US covid infections has dropped since December 24 and […]

Are Programmatic Pause/Cancel Clauses a Problem?

On this week’s OAAA suppliers webcast Vistar’s Michael Provenzano said that that programmatic buyer priorities right now include the ability to do pause/cancel without penalty and no upfront or long-term commitments. Insider asked Lamar’s Ian Dallimore if pause/cancel without penalty and no long term commitments are a problem for out […]