Company: Ralston Outdoor Advertising Market: Texas Headquarters: 13450 N Stemmons Suite 240, Farmers Branch, Texas, 75234 Phone: 972-241-4040 Email: sales@ralstonoutdoor.com Ralston Outdoor is the largest independent outdoor advertising company in North Texas. The company was founded in Dallas in 1976 by Doug Ralston. Ralston operates a plant of over 200 faces throughout the greater Dallas-Fort […]
Author: billboardinsider
Rich Zecchino on when to accept and when to reject ads.
During last week’s OAAA legal seminar, Adams Outdoor VP and General Counsel Rich Zecchino reviewed when to accept and when to reject ads. “As a company we control…the ability to approve or reject ad copy for any reason…I can’t tell how many phone calls when someone says you have to […]
Regulatory Roundup, December 15, 2020
Bench Billboard, a company which sells sign space on benches, lost a suit challenging Colerain, Ohio’s sign code which prohibits signs in the public right of way. Here are links to the court decision and Rocky Mountain Sign Law’s analysis. Richard Rothfelder discussed outdoor advertising on episode 58 of the […]
Daily Billboard’s 3 of a Kind: Dear Santa
This festive season, Daily Billboard thought we’d showcase three billboards from different industries making the most of the holidays and either trying to stay off Santa’s naughty list or sending their Christmas present requests. First up is a clever copy-only ‘bad or good’ ad creative from Wells Fargo bank highlighting […]
Branded Cities Signs Agreement for Broadway Plaza Digital
New York, NY– December 14, 2020 – Branded Cities (“BC”), an iconic Out-of-Home media company, and The Durst Organization, a leading commercial and real estate company, announced an exclusive representation agreement to sell digital advertising and integrated marketing campaigns on a full-motion LED display located on Broadway between 42nd and […]
Does Your Billboard Company Need an Online Presence?
By Scott Bell, CEO, Bell Media Billboard company owners are often apprehensive about investing time, energy, and resources into building a strong online presence. This apprehension is understandable given most new business sales have historically been sourced through cold-calling, networking, referrals, and self-promos on billboards. I’m here to share why […]
Daktronics Revenues off 27% in 2Q FY21
Daktronics released financials for the three months ended October 31, 2020. Revenues are down but the company stayed profitable due in part to expenses cuts. Here are the highlights from the earnings release and earnings call. Revenues declined by 27% to $127.4 million for the three months ended October 31, […]
Rate This Ad by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Red Sunset Land
Company: Red Sunset Land Outdoor Advertising Markets: Minnesota Address: 9186 Raps Rd, Cook, MN. 55723 Email: info@redsunsetland.com Phone: 218-780-0477 Red Sunset Land Development operates a two two-sided static billboards with a total of 4 faces in Cook, Minnesota. In addition to the out of home business, the company buys and […]
How Should an Advertising Company Advertise?
By Neil Bell, New South Outdoor How does your outdoor business attract new business? If you are like me, you focus on calling prospects and putting “Available” on your unrented displays. Do you ever wish there was another channel or medium that produced noticeable and repeatable results? I sure have. […]
























