Author: billboardinsider

Richard Hamlin on Austin v Texas

Yesterday Insider posted that the city of Austin is trying to get the Supreme Court to review  the Austin v Reagan decision.  Hamlin Cody’s Richard Hamlin has this comment: No one can be certain, or even predict, whether the Supreme Court will hear a case.   The Court’s Rule 10 says […]

City of Austin Wants Supreme Court to Review Reagan Case

The City of Austin has asked the Supreme Court to review the Fifth Circuit’s decision in favor of Reagan Advertising in a digital billboard dispute.  Austin’s sign code says that on-premise signs can be digitized but off premise signs can’t be digitized.  Reagan sought permits to digitize billboards.  Reagan and […]

Coinstar joins DPAA

NEW YORK – March 2, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Coinstar®, owner of self-service coin-counting kiosks found in retail stores, is now a member of the organization. In October, Coinstar […]

Company of the Day: Sunrise Outdoor

Company: Sunrise Outdoor Advertising Markets: New York Headquarters: 251 Main Street, Huntington, NY  11743 Phone: 631-427-7100 Email: sales@sunriseoutdoor.com Sunrise Outdoor is the largest outdoor advertising company on Long Island, New York.  The company was established in 1975 with the acquisition of 68 billboards in Nassau County.   Over the years Sunrise has grown to nearly […]

Overlooked Out of Home Prospecting Techniques (Part Two)

Kevin Gephart spent 35+ years selling advertising including 12 years at Clear Channel Outdoor in Minneapolis.  Last week he discussed 5 overlooked out of home prospecting techniques.  Today he discusses 4 more overlooked prospecting techniques. Today I’ll finish my list of 9 overlooked out of home prospecting techniques. Many of […]

Which Internet Platforms Does Your Company Use?

This week’s poll covers internet platforms and out of home.  We’ll highlight the results of the poll on Friday. Have a comment on internet platforms and how they help your out of home company.  Let Insider know using the form below. [wpforms id=”8663″] Paid Advertisement

Intersection Delivers ROI Metrics for Bus Media

New York, NY – March 1, 2021 – Intersection, the leading smart cities media and technology company, has announced the launch of Bus Campaign Measurement, a first-of-its-kind program tailored to deliver ROI metrics specific to bus media. In a partnership with StreetMetrics, the leading measurement and analytics company specializing in […]

Lamar Revenues Down 7% in 4Q 2020

Lamar’s rural billboard plant is recovering fastest from Covid and the company is resuming capital expenditures and acquisitions.  Here are the results of  Lamar’s fourth quarter 2020 earnings release and conference call. Revenues declined by 7% to $429 million. CEO Sean Reilly said fourth quarter revenues came in better than […]

LA Planning Commission Opposes Billboard Rules

By Marnie Christine Cody Ware, Attorney, Hamlin Cody Billboard Insider’s post last week (2/19), Los Angeles Considers New Billboard Rules, described proposed rules that would allow relocation and permit conversion from static to digital in “Tier 3” sign districts.  At the hearing on 2/25, the Planning Commission voted against “Tier […]

Rate This Ad by Out of Home Creative

Rate This Ad allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]