Author: billboardinsider

The 2021 US OOH Recovery In One Slide

Yesterday’s OAAA Lunch Break was titled Driving Success with Research and Data.  One slide prepared by OAAA VP Steve Nicklin caught Billboard Insider’s eye.  Magna forecasts 12% growth in US out of home revenues in 2021 versus growth rates of 8% for digital media, 5% for national TV and 1% […]

Branded Cities Names Gupta US President

Phoenix, AZ – April 28, 2021 – Branded Cities, a premier Out-of-Home and iconic media company in North America, today announced the promotion of Vaibhav Gupta to President for its United States division. Vaibhav will retain his Chief Operating Officer role. Steve Ellman, Chairman and CEO of Branded Cities remarked, […]

Women Account for 35% of US OOH Board Seats

The US public out of home companies are giving women more board opportunities than the typical Russell 3000 company but need to do a better job appointing minorities to boards. Non-Executive Board Members of OUTFRONT, Lamar and Clear Channel Outdoor 2020 Clear Channel pays board members the most (in excess […]

Lamar Wins Tucson Transit Extension

Baton Rouge, LA – April 27, 2021 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, today announced that the company has been awarded a contract from the City of Tucson to continue managing advertising displays for Sun Tran, the public […]

Fast and Simple

GRAND RAPIDS, MICH — Look fast! New OOH for FASTSIGNS is catching audience’s attention along West Michigan highways. Creative and media strategy by advertising agency, Extra Credit Projects (ECP) using billboards to drive their message of delivering fast signs to their customers. “It’s about finding the simplest form of an […]

OOH Geopath Conference Agenda Released

The OAAA/Geopath 2021 Conference Agenda has been released.  Billboard Insider doesn’t want to miss the Leadership Outlook panel. Plenty of other great panels. US House Majority Whip James E. Clyburn and Ken Klein on Political Issues Alexis Ohanian and Adquick CEO Matt O’Connor on OOH for Social AmpliAnna Gager interviews […]

Company of the Day: Wagner Outdoor

Company: Wagner Outdoor Advertising Market: Pennsylvania Headquarters: 985 Towne Square Drive, Suite 200, Greensburg, PA  15601. Phone: 724-838-0260 101 Email: bonnie@revest.properties Wagner Outdoor Advertising is a privately held company which operates a billboard company with 30 faces in Pennsylvania.  Wagner Outdoor Advertising is affiliated with Revest Properties, Northpointe Development Group, LLC. and PTC Lodging, LLC.  The […]

Who Makes What at the Public OOH Companies

The public out of home executives took pay cuts during 2020.  Here’s a breakdown of who made what at Lamar, OUTFRONT and Clear Channel Outdoor, based on data in each company’s Schedule 14A. Total Compensation for Public US Out of Home  Company Executives 2019 and 2020 compared with last year […]

Regulatory Roundup April 27, 2021

There are competing bills in the California legislature to ban cannabis billboard advertising on California state highways or freeways.  See Billboard Ban is the latest marketing hurdle for California cannabis firms. Looks to Insider like the Arizona legislature adjourned  without passing HB 2809 which would have prohibited cannabis advertising within […]