Last week I discussed how to sell out of home versus local TV. Today I’ll talk about selling out of home versus local cable TV. Remember: Use leading questions in the data gathering stage to determine dissatisfaction with any of their current media choices. “Is (name an OOH attribute) important […]
Insider wrote this in A Billboard Lease is Not a License: Make sure your billboard leases have language which says the agreement inures to the benefit of successors and assigns. Your billboard lease should also contain a clause permitting assignment without consent. Some landlords will object. Next best is language […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Baton Rouge, LA – June 2, 2021 – In conjunction with Pride Month in June, Lamar Advertising, one of the largest outdoor advertising companies in the world, has launched a nationwide campaign across the company’s digital billboard network to celebrate and express support for the LGBTQ+ community. The campaign’s core […]
Company of the Day: Acme Poster Advertising Markets: Louisiana Address: 1120 Williams Avenue, Natchitoches, LA. 71457 Phone: 318-352-3605 Acme poster advertising operates a 12′ by 25′ static billboard plant in seven parishes in Louisiana. John and Sarah Luster are the company’s members. [wpforms id=”9787″] Paid Advertisement
Productivity Fabricators is a family owned business which designs and manufacturers outdoor advertising structures. Insider asked Productivity fabricators President Jon Odom . Steel prices are up. All steel prices have increased. Some more than others: Steel plate is up 80% since Jan 1. Beams & angle are up 50% since […]
Pete Hautem has spent 44 years selling out of home. Here are are 4 questions he thinks are high gain when talking to a prospect.. I have always said you can ask your way into a hell of a lot more sales than you can talk your way into. If […]
Landmark Dividend has a new manager. Digital Colony Management, a global tower and infrastructure company has purchased 100% of the general partner interests in Landmark Dividend, LLC as well as 13% of the limited partner interests in Landmark. Digital Colony is a subsidiary of Colony Capital a New York Stock […]
OAKLAND, CA: June 3, 2021 — Rockbot, the company that created the revolutionary smart music and TV platform for businesses, is expanding into airports and teaming with Clear Channel Airports (CCA), the leading airport media provider in the U.S. In airports where CCA was providing video content on in-airport TV […]
Company: 5 Star Outdoor Markets: Michigan Headquarters: PO Box 252755, West Bloomfield, MI 48325-2755 Phone: 586-335-1444 Email: info@5staroutdoor.com 5 Star Outdoor is a family run business in West Bloomfield, Michigan. The company operates a static and digital billboard plant around Detroit Michigan in Oakland, Wayne and Macomb Counties. Jennile Oram is the company’s Director […]
