By Kevin Gephart Last week I discussed the top out of home sales objection – it costs too much. Today I’ll discuss 5 more out of home sales objections and how to handle them. I need more time to tell my story “Your 7 to 10 words on billboards doesn’t […]
Chris Cowlbeck and his fantastic team at IBO are planning a fun and educational Spring Conference at the Sheraton Denver Downtown Hotel on May 5 through 8. While the last couple of conferences were enjoyable and helpful as usual, they were largely relegated to virtual presentations and smaller audiences because […]
May 3, 2021) London, UK and Nashville, TN – Leading out-of-home specialists Talon and Buntin Out-of-Home Media today announced a strategic partnership aimed at transforming the out-of-home (OOH) landscape. The partnership creates a new entity named Talon-Buntin America led by Talon America CEO Jim Wilson. In addition to serving an […]
Company: Waverly Bench Ads Markets: Daytona Beach, Florida Address: 4188 Dairy Ct., Suite D, Port Orange, FL. 32127 Phone: 386-322-3600 Waverly Bench ads operates hundreds of bench advertising spots in the following Florida communities: Deltona Deland Port Orange Holly Hill Edgewater Waverly is more than 20 years old. Kimberly Was […]
AGE Advertising President Andy Goodman has 33 years experience siting and developing billboards. We asked him what’s in a good lease. 4 things in a good out of home lease (1). Amounts paid monthly rather than annually. I think it’s easier to negotiate with a property owner to pay them […]
YESCO Outdoor Media announced today that it has acquired 95 structures and 210 bulletin faces in Eastern Idaho and Northern Utah. This additional inventory strengthens YESCO’s footprint in the Rocky Mountain West and creates opportunity for additional digital deployment in some underserved geographies. Headquartered in Salt Lake City, UT YESCO […]
Some great advice from Selective Structures Matt Schulze on saying safe on a billboard: Here are some commonsense rules for avoiding electrocution while installing a sign or changing a vinyl. (1) Use fiberglass rods. (2) Use a qualified and insured contractor rather than doing the install yourself. Preview the area. […]
London / Toronto, 27 April 2021 – Atedra, a leading global provider of digital out-of-home (DOOH) advertising solutions, today announced its partnership with VIOOH, a leading global digital OOH marketplace. This partnership gives agencies and advertisers access to inventory on the VIOOH marketplace, including US inventory from JCDecaux North America, […]
Company: Sandler Training Address: 629 Market Street, Suite 120, Chattanooga, TN. 37402 Email: lisa.nausley@sandler.com Phone: 423-702-5579 Sandler Training provides professional development and sales training to out of home advertising companies. Lisa Nausley is CEO. Dan Nausley is President. Insider talked with Dan Nausley. How did you get involved in assisting […]
Two weeks ago Insider wrote that Lamar Atlantic Regional Manager Robert Campbell and Gulf Coast Regional Manager Tom Sirmon are retiring this summer. Insider asked Campbell to reflect on his remarkable 49 year Lamar career. How did you end up at Lamar? After college graduation I worked my way around […]
