Author: billboardinsider

DPAA Appoints Talon’s Wilson to Board

NEW YORK, May 18, 2021 – DPAA, the global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, proudly announced today the appointment of Jim Wilson, CEO of Talon America, to its Board of Directors. Wilson is the U.S. CEO of Europe-based, private […]

Company of the Day: WV Outdoor

Company: WV Outdoor Markets: West Virginia, Ohio, Maryland Headquarters: 1389 Charleston, Road, Poca, West Virginia  25159 Phone: 304-342-0932 WV Outdoor is a family owned out of home company serving West Virginia.  WV Outdoor was founded in 1929 by John Vickers Ray.  It is currently the largest independently owned outdoor billboard company in West […]

Brex Launches Billboard Campaign to Reach Local Businesses

SAN FRANCISCO, CA – May 18, 2021 – Brex, the company reimagining financial systems so growing businesses can realize their full potential, today announced that its launching an integrated marketing campaign to reach businesses across the country. The campaign will feature local businesses via digital, video, social and out of […]

OUTFRONT Partners with Color Of Change

NEW YORK, May 17, 2021 /PRNewswire/ — OUTFRONT Media Inc. (NYSE:OUT) is proud to announce a partnership with Color Of Change, the nation’s largest online racial justice organization, to bring awareness of their mission to fight injustice towards people of color. The nonprofit organization, founded following Hurricane Katrina, is celebrating its […]

Kevin Gephart on Dealing with Agencies

My thoughts about dealing with ad agencies are confined to local agencies. Ad agencies are not clients; they are spokespeople for clients. They are due all the respect, ideas, follow-through, and accountability afforded any spokespeople. Agency/advertiser relationships tend to be very temporary. The constants are you (the media) and the […]

Out of Home Lender: YESCO Financial Solutions

Financing is critical for your out of home business. In February we ran articles about Formetco’s Digital Billboard Financing Program and Formetco Financing to Replace Aging Billboards.  Today we talk with Tony Hull about Yesco’s financing programs. Lender:           YESCO Financial Solutions Contact:          Tony Hull Email:              thull@yesco.com Phone:             801-464-6482 […]

Governor Grills Meat Under PETA Billboard

A light-hearted billboard story to start your week.  You’re not going to get away with an anti-meat billboard in Oklahoma.  PETA put up a billboard calling Governor Kevin Stitt a Meathead after Stitt declared meat week in Oklahoma in response to Colorado’s governor declaring a meatless Monday.  Stitt had the […]

Company of the Day: Wright Advertising

Company:  Wright Advertising Corp Markets: Illinois, Chicago Address: 1347 South Laramie Avenue, Cicero, Illinois, 60804 Email: wa@wrightadvertising.com Phone: 708-652-6020 Wright Advertising operates a bus bench plant with over 4,000 benches in the Chicago suburbs.  The company was established in 1949. [wpforms id=”9787″] Paid Advertisement

Billboard Insider Classifieds May 15, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Goodman On Common Lease Mistakes

AGE Advertising President Andy Goodman has 33 years experience siting and developing billboards.  Today he talks about five common out of home lease mistakes. (1) That the property owner takes possession of the billboard at the end of the lease. (2) No termination clause giving the billboard company the unilateral […]