Selective Structures Matt Schulze recently took a well earned trip to Italy with his wife Heather to celebrate their 25th wedding anniversary.  Out of home signs are tough to put up in the congested right of ways of many Italian cities but Matt noticed that out of home ads were incorporated into vinyl wraps which cover the side of buildings under renovation.  See these examples.

Rome

Florence

Closeup of install in Florence.  Schulz says a typical building renovation takes 12–18 months which provides lots of time for the ad to be seen.

Venice

Venice

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