Last Tuesday Billboard Insider ran the press release announcing Brex’s new out of home campaign targeting Houston, DC and Miami Brex is no stranger to out of home. In 2018 the fintech startup spent $300,000 on billboards in San Francisco to build brand awareness. Billboard Insider interviewed Brex CMO June […]
Author: billboardinsider
Stu Lee – The importance of Business Interruption and Equipment Breakdown Insurance.
Stu Lee is Outdoor Advertising Program Manager at Bassler and Co Insurance. Today he talks about the importance of business interruption insurance and equipment breakdown insurance for an out of home company. What is loss of business income insurance and why is it important to an about of home company? […]
Lamar Partners with Gulfport-Biloxi Airport
Baton Rouge, LA – May 20, 2021 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that the company has entered into an agreement with the Gulfport-Biloxi Airport Authority to manage the airport terminal’s media program for the display of national, […]
Company of the Day: Wilson Outdoor
Company: Wilson Outdoor Displays Headquarters: 786 Coleman Mill Rd, Carrollton, GA 30116 Markets: Western Georgia and Eastern Alabama. Phone: 770.854.4899 Wilson Outdoor operates a billboard plant with with 99 faces in Western Georgia and Eastern Alabama including coverage in the following communities: Carrollton Wedowee Roanoke Heflin Ashland Wilson Outdoor started in 1985 when Dwayne Wilson […]
Goodman On Making The Case For Your Billboard
Age Advertising President Andy Goodman has 33 years experience siting and developing billboards. Today discusses how to make the case for your billboard. Let’s start with the City Council. What makes sense to the City Council? FBI’s most wanted amber alerts natural disaster alerts non-profit advertising and support communications with […]
Conlin On Solar Powered Billboards
Kevin Conlin’s firm Autonomous Power Solutions designs and sells solar powered billboard systems. Insider asked Conlin for an update on trends in solar powered billboards. What’s new over the past year? 2020 was terrible. It seemed the second half of last year everyone’s budgets contracted, and our solar business virtually […]
WPP CEO Mark Read paints a rosy picture for out of home.
Mark Read, Chief Executive Officer of WPP, the world’s largest advertising company, has given a fascinating insight into how WPP sees the world of marketing, advertising and media developing in the years ahead. Speaking at the World Out of Home Organization’s virtual European Forum in an interview with WOO President […]
Adams Wins PA Digital Billboard Case
Adams Outdoor Advertising won an appeals court victory in Pennsylvania, in its pursuit of a digital billboard that would be visible along Interstate 80. A three-judge panel of the Commonwealth Court of Pennsylvania sided with Adams on May 17: Affirming the trial court Pointing out that courts in Pennsylvania, including […]
Billboards Are Not Passive Income – The 2021 Version
This post needs to be run every couple years. Repeat after me: Billboards are not passive income. Billboards are not passive income. Billboards are not passive income. There is a myth that you can make lots of money in the billboard business without any work. Type “billboard investing” into […]
OUTFRONT Media Recognizes Mental Health Awareness Month
In recognition of Mental Health Awareness Month, OUTFRONT Media hosted Jay Shetty as part of an A-List speaker series. Jay is a renowned, award-winning storyteller, author, purpose coach, and former monk who has a lot of wisdom and positivity to share with the world. The informal format allowed Jay to […]
























