OAAA Chief Marketing Officer Christina Radigan moderated an incisive conversation with OOH specialists yesterday as part of the OAAA’s Lunchbreak series. Some highlights. Rapport President Chris Olsen on the cookieless future and out of home It helps and hurts us. In an Apple cookieless world…it’s going to drive some […]
With many restaurants closed for dining during the pandemic, food delivery apps became even more important to helping eateries reach their customers. Here are three approaches to advertising takeout delivery filling the skies of L.A. in recent years as the popularity of these apps have grown. First up is a […]
Audience delivery is critical for the development and trading of all media, with credible, transparent and accountable measurement needed by advertisers, buyers and sellers alike. Accordingly, the World Out of Home Organization is to unveil its “Creating Global Guidelines for Out of Home Audience Measurement” initiative at its European Forum […]
Company: Wingate Media Group Headquarters: P.O. Box 1803, Spring Hill, TN Market: Greater Nashville, Southern Tennessee Phone: 615-595-8194 Wingate Media Group, LLC is a small family company headquartered just south of Nashville, Tennessee. The Company’s sign inventory includes digital and static bulletins, 30-sheets, tri-face and indoor digital. Ike Wingate founded the […]
Trailhead Media, the biggest out of home company you’ve never heard of, continues to grow. Insider guesses Trailhead has more than 3,000 faces which makes it the 9th largest Bulletin/Poster company in the US. Here’s what Insider knows. Many Acquisitions Trailhead just purchased Railroad Outdoor which had 250 faces in […]
Richard Hamlin and Marnie Christine Cody of Hamlin Cody Law firm are running a series of short videos on Billboard Law. Some highlights from the most recent video. Richard Hamlin Benefits of Digital Billboards They make is possible to pass on current news as it happens. They make it possible […]
Orange Barrel Media (OBM) is pleased to announce the launch of the Sunset Spectacular at 8775 Sunset Blvd. The innovative full-motion digital media tower was created through a public-private partnership with the City of West Hollywood and is estimated to generate on average $3 million in annual revenue for the […]
NEW YORK, May 12 — DPAA, the global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, announced today initial speakers for The Video Everywhere Canada Summit. Based on interest and strong support, the event has been expanded to two days. The livestreamed event […]
How is the US out of home industry recovering from covid? Billboard Insider compiled this chart comparing the change in public company US out of home revenues over the past year against the change in US out of home industry revenues compiled by the OAAA. We added a column for […]
Rancho Santa Margarita, CA – May 11, 2021 – Road Runner Media, a mobile Digital Out Of Home (mDOOH) media company driving the future of road safety and advertising, today announced that the company’s national network is now available to brands and OOH specialist buyers via Adkom, the largest network […]
