Author: billboardinsider

OAAA Announces 78th Annual OBIE Winners

May 20, 2020 (Washington, DC) – The Out of Home Advertising Association of America (OAAA) announced today the 78th Annual OBIE Award Winners. OAAA presented the 59 OBIE Awards during a virtual awards show. The OBIE Awards recognize exceptional out of home (OOH) advertising design. This year’s Platinum OBIE Award, […]

Shoutouts to Link Media, Rogers Media and Giesken Outdoor

Link Media Outdoor is commemorating healthcare workers who are daughters of a Link Media Outdoor account executive April Kissinger.  Bailey Kissinger is normally an oncology nurse, but she has volunteered to work with the COVID 19 patients when the need was expressed. She is on a COVID 19 floor at […]

Verizon Joins DPAA

NEW YORK, May 20, 2020 – DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced today that Verizon Media has joined the association. In conjunction with their association membership, Verizon Media’s Iván Markman, Chief Business Officer, will […]

Billboard Tax Cases Worth Watching

The Maryland Court of Appeals will review a challenge to Baltimore’s Billboard tax.  Clear Channel Outdoor has asked courts to overturn a tax at the rate of $15 per square foot for digital billboards and $5 per square foot on other billboards.  Clear Channel Outdoor says the tax is constitutionally […]

Inrix reports nationwide travel improves another 5% last week.

US personal travel increased another 4% last week according to the Inrix US National Traffic Volume Synopsis for May 9-15, 2020.  Nationwide traffic is now 75% of normal. Travel has increased for four straight weeks. Personal travel increased in 97 of 98 metropolitan areas.  The exception was Albany, NY which […]

Leslie Morris on Successful Billboard Ads

This infographic by Leslie Morris of Skydragon Designs caught Insider’s eye.  It highlights  how to design a successful billboard ad. ] [wpforms id=”9787″] Paid Advertisement

Company of the Day: Hometown Outdoor

Company:  Hometown Outdoor Markets:  Indiana Address:  PO Box 1068 Muncie, IN  47308 Phone: 765-713-6677 Email: hometown618@comcast.net Hometown Outdoor operated a plant of 10 by 32 and 10 by 24 static billboards around Muncie, Indiana.  Gary Dragoo was the company’s President.  In March, Hometown sold to JR Promotions Outdoor Advertising.  JR Promotions […]

Sean Reilly on Healthy Categories During Covid

At last week’s JP Morgan Global Tech, Media and Communications Conference Lamar CEO Sean Reilly was bullish in the following categories: Services is primarily lawyers and other professional service.  It’s actually expanding slightly into home services…Things like cleaning services, pest control, office cleaning services.  They’re coming out to brand themselves.  […]

Dean Koby on Placed Based Advertising

Yesterday Insider featured Hispanic Indoor Media, Inc. as company of the day.  Insider talked with Hispanic Indoor Media Co-founder and President Dean Koby about running a place based media company. Dean how did you get in the out of home business. Straight out of college, I spent my first 10 […]

Shoutout to Keystone Outdoor

Kudos to Keystone Outdoor is partnering with the Philadelphia City Council on a billboard campaign to promote mask wearing and social distancing.    [wpforms id=”9787″] Paid Advertisement