The events of the last couple of years have driven the buy side in the OOH Industry to ask questions and demand results from media owners who want to get to the front of the line with campaign placements. A recent article by Anna Bager, CEO of OAAA, “Smooth Sailing […]
Last week we polled Billboard Insider readers on out of home sales commissions. Almost two-thirds of our readers want to be paid based on out of home billings. As the owner of a small out of home company, Billboard Insider prefers to pay sales commissions on collections, not on billings. […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Dakota Outdoor Advertising Markets: North Dakota, Montana, Wyoming Address: 100 W. Apache St, Farmington, New Mexico. 87401 Email: accounting@dakota-outdoor.com Phone: 701-354-7880 Dakota outdoor advertising operates static and digital billboards in 30 communities in North Dakota, Montana and Wyoming. The company uses Daktronics digital billboards. Mike Bushendorf is the company’s […]
Billboard Insider’s take: Here are two press releases on a huge development – an alternative reach, frequency and impressions provider for independent out of home operators. We’re intrigued by Chris Cowlbeck’s comment that Place Exchange is willing to seek MRC accreditation once an OOH standard is finalized in 2022. New […]
WASHINGTON D.C. (December 9, 2021) – The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, today announced the winners of its Annual OOH Media Plan of the Year Awards. This year’s OOH Media Plan of the Year […]
New York, NY (December 9, 2021) – Geopath, a not-for-profit organization that provides the industry-standard audience metrics for Out of Home (OOH) advertising, today announced the election of Michael Lieberman, CEO, US at Kinetic as Chairperson of the Geopath Board of Directors. As Chairperson, Lieberman will support the efforts underway […]
Company: Daisy Outdoor Advertising Markets: South Carolina (Greenville, Spartanburg, Anderson) Address: PO Box 882, Gaffney, South Carolina. 29342 Email: contact@daisyoutdoor.com Phone: 864-777-4467 Daisy Outdoor Advertising Co operates an out of home plant with 199 faces in 8 counties in upstate South Carolina. The company is an IBO Market Club affiliate. […]
On Tuesday Ashley Amoroso talked about Coastal Outdoor’s rebrand and website redesign. Today she talks about designing structures to withstand storms and priorities for next year. How do you design signs differently in the storm prone South Carolina market? Any new structures built along our coastline are designed to withstand […]
Talon America and Havas Media Group today unveiled a novel, strategic, out-of-home (OOH) campaign for The National Association of REALTORS® (NAR) in Times Square, New York. NAR’s OOH campaign showcases its 2021 Good Neighbor Award winners, recognizing REALTORS®, members of the National Association of REALTORS®, who have made an extraordinary impact […]
