To promote the launch of an in-home delivery service in the Atlanta area, Walmart turned to MilkMoney, a leading ad-tech platform specializing in OOH, to orchestrate a strategic, multi-pronged outdoor advertising campaign designed to target different sets of consumers while on-the-go. MilkMoney CEO Sam Keywanfar tells Billboard Insider:”Being at the […]
High performing out of home sales reps use all the sales tools at their disposal. One under-utilized tool is management involvement in the sales process. Including your manager in important presentations/sales calls isn’t a sign of weakness, rather the opposite; it demonstrates you are prepared, confident, and smart enough to […]
At the fall IBOUSA conference Becky Smith highlighted how the IBO’s Speedway network is generating revenues for their independent billboard operators that are participating. Billboard Insider talked with Smith about the program. How’s the program coming along? It’s been great and we continue to grow and to evolve! We shifted […]
By Richard Hamlin and Marnie Christine Cody, Hamlin Cody Law Firm. When you own and oversee a billboard, there is no clear guarantee that trespassers will avoid your billboard property. Our billboard lawyers have litigated disputes between landowners and billboard companies involving claims of trespassers. Unfortunately, many of us have […]
Company: Brooks Billboard Markets: Ohio, Michigan, Kentucky Headquarters: PO Box 795, Perrysburg, OH 43552 Phone: 419-874-6400 Email: BrooksWelker@yahoo.com Brooks Outdoor operates a plant with 85 billboards in Ohio, Michigan and Kentucky. The compan’s market includes Toledo, I-75 south to Dayton and state routes in northwest Ohio. The company started in the sign contracting […]
Lamar and OUTFRONT outpaced the stock market during the third quarter of 2021. Lamar up 9.4%, OUTFRONT up 5.2% and Clear Channel was up 0.4% versus 1.6% growth for the S&P 500. Public Stock Market performnce for 3 months ended September 30, 2021. Lamar (green), OUTFRONT (purple), Clear Channel Outdoor […]
September 28, 2021 – Delivering Jobs, an inclusion campaign dedicated to creating pathways to one million employment and leadership opportunities for people with autism, intellectual and/or developmental differences by 2025, is launching a nationwide digital public service billboard campaign in October to coincide with National Disability Employment Awareness Month. The […]
Company: Borges Media Markets: Texas Address: PO Box 1201 Stephenville, TX. 76401 Phone: 254-431-2888 Borges Media operates a billboard plant with 4 digital faces and 2 static faces in Stephenville, Texas. The company was formed in 2019 and is owned by Joseph Borges who also owns a real estate firm. […]
By Chris Rothfelder, Rothfelder Falick At last week’s IBOUSA out of home mergers and acquisitions panel someone asked, “Why should independent operators hire a broker?” Without missing a beat out of home broker Max Drachman of Drachman and Co said, “Because we’ll make you more money!” So why should an […]
By Kevin Gephart My post on Handling Handling Collections During a Disrupted Market generated this question from a reader. I have a client that has had a perm’d billboard for a while. Because this past year was especially rough they have fallen behind in payments and their annual contract is […]
