Yesterday Clear Channel Outdoor Holdings announced plans to reduce headcount in Europe and Latin America in response to the impact of covid on revenue. The company expects to achieve an annual pre tax cost saving of $20 million. Looks to Insider like this equates to 2% of total international expenses […]
(Montclair, New Jersey) Pearl Media, an award-winning Out-of-Home Advertising and Marketing company, is proud to announce the activation of one of its newest digital and static Out-of-Home advertising properties at the corner of 5th Ave & Broadway, Downtown Nashville’s busiest and most iconic intersection. This new media platform is the […]
Another city is raising money for city services by leasing land on city property for digital billboards. On Sept 1 Kingston Mass approved two OUTRONT Media billboard leases generating approximately $200,000/year in lease payments for 25 years. The billboards will be on town-owned parcels at 8 Cranberry Road and 60 […]
DPAA CEO Barry Frey interviewed S4 Capital Executive Chairman Martin Sorrell this week on DPAA Short Connects. Some of the highlights. What brands did post-covid. What we saw was a stasis in the last two weeks of march…we saw the tech companies cut their budgets and move money…they took that […]
Company: JPGMedia Markets: Hawaii Address: 1860 Ala Moana Blvd, Suite 420, Honolulu, Hawaii 98615 Email: jpg@JPGmedia.com Phone: 808-429-7220 JPG Media knows how to think outside the box. It has to because it operates an out of home plant in a state which outlaws billboards. The company is a member of […]
By Campbell Keller, Director of Product Development, Clear Channel Outdoor One of the behaviors arising from COVID-19 shelter-in-place orders was the uptick in time spent consuming content across all screens. According to Nielsen, Americans streamed 85% more minutes of video in March 2020 compared to March 2019. And experts suggest this is […]
Earlier this month Lyft made Adkom the single source for agencies to buy its New York City car-top digital ad screen inventory, which represents the majority of NYC’s live digital taxi-top inventory. Here’s a 24-second video launch video: Insider talked with Adkom VP of marketing Daniel Fleischer about the deal. What’s important about the Lyft deal? […]
Here are three things which Insider discovered after reading the September 14 2020 Geopath DMA report. The Geopath report breaks out average daily miles travelled for 210 US DMA’s for March 2, 2020 to September 17, 2020. Average daily miles travelled is down in 3 of 4 cities in the […]
With this year’s U.S. Presidential Election cycle in full swing, Daily Billboard Blog thought we’d take a look at three ad creatives this month that capitalize on voting season to help their products stand out in the city skyline. First up is this patriotic ‘Freedom to choose’ billboard for convenience store […]
NEW YORK (September 15, 2020) – Vector Media, an innovative Out-of-Home (OOH) media company specializing in transit advertising and the creation of interactive brand experiences, today announced a strategic partnership with StreetMetrics, the leading independent, 3rd party measurement and attribution provider for transit advertising media. The partnership will enable Vector […]
