Miami Beach, FL / February 3, 2022 – Today’s consumer is more tech-savvy and wary of the traditional methods companies use to reach them. However, intelligent technology in the digital out of home (DOOH) sector is helping advertisers design smarter ads without tarnishing the consumer relationship. In fact, new research […]
Author: billboardinsider
Branded Cities to Launch Digital Spectacular at Port Authority Midtown Bus Terminal
New York, NY– February 1, 2022 – Branded Cities, an iconic Out-of-Home media company, announced today that their first digital spectacular at Manhattan’s Port Authority Midtown Bus Terminal will launch in March of 2022. The deployment will be the first since Port Authority of New York and New Jersey awarded […]
Lamar Honors African American Heroes in History
Baton Rouge, LA – February 1, 2022 – In celebration of Black History Month, Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that the company will use its national network of digital billboards to recognize nine African Americans whose achievements and […]
Company of the Day: General Outdoor
Company: General Outdoor Advertising Markets: California Address: 632 S. Hope Avenue, Ontario, CA 91761 Email: staff@generaloutdoor.com Phone: 909-983-4414 General Outdoor is a family-owned company which was founded in 1954. General Outdoor operates a network of digital bulletins in San Bernardino and Riverside counties in California. Several of the signs are monument […]
Firefly Adds Franco as SVP – Product
New York, NY; San Francisco, CA – Firefly, the leading provider of mobility advertising solutions, announced today the addition of Roey Franco as Senior Vice President of Product. Franco will drive overall product strategy and development and lead the product team in this role. “Joining a company growing as quickly […]
JC Decaux Recovering – But North America Still Lagging
JCDecaux announced full year 2021 revenues last week. Good and bad. The good: 18.5% revenue growth worldwide. The bad: 4.8% revenue grown in the US. That’s the weakest recovery of any of the public North American out of home companies. The table below shows that JCDecaux North America grew less […]
Media Resources installs 4 LED Walls in San Jose
Media Resources manufactured these 4 unique LED walls for the Verizon Frisbee Campus welcome center in San Jose, California. The two indoor displays are 1.2mm pixel pitch, 1000 nit cabinets flanked by the outdoor displays which have a 2.5mm pixel pitch cabinets at 4,000 nits. These displays mirror each other […]
Company of the Day: Foster Interstate
Company: Foster Interstate Media Markets: Illinois, San Francisco Headquarters: 1111 Broadway, Suite 1515, Oakland, CA 94607 Phone: 510-832-7070 Email: outdoor@fosterinterstate.com Chicago Digital Sign Foster Interstate Media was started in the mid-1990’s and has designed, built and operated numerous high profile wallscapes and displays in California and Illinois. The company’s major projects have included: Construction and […]
Marlin Outdoor’s Walt Czura Remembers Mike Anderson
Marlin Outdoor founder Walter Czura shares these memories of the larger than life Outdoor Image sales rep Mike Anderson, who died in January. Mike and I were very close friends, who spoke five or even ten times a day. He was a very colorful vinyl salesman who could draw a […]
Stephanie Lovell on Hirect’s Bay Area Ad Campaign
Everybody needs workers. Hirect, a free mobile hiring app is running an awareness campaign promoting itself on more than 500 billboards in the Bay area. Billboard Insider talked with Stephanie Lovell, Head of Marketing at Hirect How long is the campaign running? The campaign will run through […]
























