New York, NY– February 1, 2022 – Branded Cities, an iconic Out-of-Home media company, announced today that their first digital spectacular at Manhattan’s Port Authority Midtown Bus Terminal will launch in March of 2022. The deployment will be the first since Port Authority of New York and New Jersey awarded Branded Cities the exclusive right to develop and sell digital and spectacular advertising and integrated marketing campaigns at the Port Authority Midtown Bus Terminal and select areas at the George Washington Bridge Bus Station in Manhattan.
The digital spectacular, which will be located at the Port Authority Midtown Bus Terminal’s southeast corner at 8th Avenue and 40th Street, will provide advertisers with long site lines along the heavily trafficked 8th Avenue commuter corridor, with views as far back as Madison Square Garden and Moynihan Train Hall at Penn Station. At over 1,000 square feet, sized 42’ 6” high x 25’ 2” wide, the full-motion and dynamic screen will target a mix of high-income consumers and business professionals traveling through Midtown Manhattan.
“Delivering large format digital signage to Midtown Manhattan is a fantastic opportunity for both the Port Authority and Branded Cities and signals the first step in what will be a long and fruitful partnership,” said Steve Ellman, Chairman & Chief Executive Officer of Branded Cities.
“We’re excited to partner with Branded Cities as they work to enhance the overall customer experience with new digital advertising assets at the Port Authority Midtown Bus Terminal,” said Leah Bassknight, Assistant Director, Real Estate. “The dynamic digital displays will welcome millions of passengers and passersby annually who traverse through the busiest bus station in the world.”
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit: brandedcities.com, brandedcities.ca or ellmanco.com. Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.
[wpforms id=”9787″]
Paid Advertisement
