Everybody needs workers.  Hirect, a free mobile hiring app is running an awareness campaign promoting itself on more than 500 billboards in the Bay area.   Billboard Insider talked with Stephanie Lovell, Head of Marketing at Hirect

How long is the campaign running?

The campaign will run through Q1 (end of March).

What is your performance objective for the campaign?

We anticipate these placements and overall campaign will increase awareness of Hirect with founders and neighbors in the Bay Area, and how we’re revolutionizing the traditional hiring process. Along with this brand lift, we hope the campaign will also encourage more founders and job seekers to download our app and explore the amazing opportunities and candidates who are already available on our platform.

How did you decide where to run?

We’re headquartered in San Francisco, and it’s no secret the city and larger Bay Area continues to be a bastion for founders, startups, and tech innovation, so it made sense to pursue this initial campaign in our own backyard. Given our partnership with Brex on this campaign and their considerable OOH experience, it was a combination of following in their footsteps and our team’s intimate knowledge of San Francisco and the greater Bay Area. Many of our team members live and work in the area and have a terrific lens on where we’ll best attract and engage through these placements.

What billboards?

The campaign – run by Hirect with support from Brex — consists of 56 static billboards, 215 transit shelters, 9 shelter takeovers – 5 of which are custom painted – 5 custom painted news racks, 70 digital transit shelters, 6 digital billboards, 75 bus kings with a headliner, and 75 premium bus tails spanning from San Francisco to the Silicon Valley and the East Bay.

The campaign includes a number of first-in-market creative executions including 2 new bus products specifically designed for the campaign, a custom paint job of Castro news racks, and a creative execution on US-101 that spans across three consecutive billboards.

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