WASHINGTON D.C. (May 25, 2022) – The Out of Home Advertising Association of America (OAAA), the trade group representing the entire Out Of Home (OOH) advertising industry, today released a comprehensive methodology for capturing mobile advertising IDs that represent the audience exposed to Digital Moving Out-of-Home (DMOOH) media. The guide […]
Here’s a selection of OUTFRONT CEO Jeremy Male’s comments at the JP Morgan Global Technology, Media and Communications Conference this week. Programmatic is sold at a premium If you look at our programmatic business…you’ll see we’re getting a buck extra cpm on programmatic… OUTFRONT is pushing rate We still have […]
2022 OAAA Legal Seminar – Save the Date Plan on attending the OAAA Legal Seminar on Tuesday, November 15 – Wednesday, November 16, 2022 at the Ritz-Carlton Pentagon City, 1250 South Hayes Street, Arlington, VA. Registration Fees: $550/person (received on or before Friday, September 30, 2022) $675/person (received beginning […]
(Atlanta, GA): In partnership with IKE Smart City, the City of Atlanta unveiled the first in a series of digital interactive kiosks called IKE (Interactive Kiosk Experience) at a ribbon-cutting ceremony on Tuesday, May 24, 2022. With Mayor Andre Dickens, Councilmembers and many other City stakeholders in attendance, the event […]
Company: Kentucky Outdoor Advertising Markets: Kentucky Address: 423 State Street, PO Box 917, Bowling Green, Kentucky. Phone: 270-842-6828 Kentucky Outdoor owns over 100 billboards in south central and western Kentucky. David Sears is President. Thomas Connelly is Vice President. Sears was named the 2017 small business person of the year by the Bowling Green Chamber of […]
Sean Reilly appeared yesterday at the JP Morgan Global Technology, Media and Communications Conference after missing the GO 2022 Out of home media conference with covid. Here are some of his comments. Lamar is setting records We’re on fire. Industry’s on fire. Lamar is continuing to set records every day. […]
By Chris Stark and Craig Berry, Stark Capital Solutions If you’ve been keeping up with the news lately, you’ve probably seen discussions over rising interest rates and the Federal Reserve’s recent rate hike of 25 basis points in March, then another 50 basis points in May. With more rate hikes […]
What happens when your landlord decides they want to get into your business, voids your permit, refuses to accept lease payments and builds their own billboard The lease decides. That’s the lesson of Frierson v Delta Outdoor. Here are the facts. On January 22 1998 Ethel Frierson agreed to lease […]
CHICAGO, May 18, 2022—In response to accelerated growth, Cooler Screens is expanding its leadership and advisory board with industry leading talent from customer centric organizations to optimize the expansion of its platform, re-define and improve the in-store consumer experience and solidify the company as the world’s largest digital media platform […]
Philadelphia, PA — For the second year in a row, Keystone Outdoor is prepared to celebrate National Billboard Day. Leading up to National Billboard Day which takes place on Wednesday, June 1, 2022, Keystone Outdoor has launched a social media contest for businesses to design a billboard using Keystone’s mockup […]
