Intersection’s Chief Revenue Officer Michael Rosen talked with Billboard Insider about how transit advertising is recovering from covid. What do we know about transit ridership and how it is recovering from Covid-19? Cities are seeing a recovery at a rapid pace as weather turns warmer, vaccinations increase and new guidelines […]
Author: billboardinsider
OAAA Announces 79th Annual OBIE Winners
WASHINGTON D.C. (May 24, 2021) – The Out of Home Advertising Association of America (OAAA) today announced the 79th Annual OBIE Award Winners. Each year the OBIE Awards honor the year’s most accomplished creative campaigns in out of home (OOH) advertising, and this year OAAA presented 58 awards via a […]
do it outdoors Partners with StreetMetrics
do it outdoors media has announced a strategic partnership with StreetMetrics in an effort to revolutionize moving out-of-home (OOH) media campaigns with stronger analytics. StreetMetrics, the leading independent, 3rd party measurement and attribution provider for moving advertising formats enables do it outdoors media, the largest national mobile billboard company, to […]
Jay Johnson on OOH’s Resilience, Sustainable Leverage and Cyber Risk
Today’s podcast guest is Jay Johnson, CFO of Lamar Advertising. Here’s what Jay said about out of home’s resilience, managing through covid, sustainable leverage, cyber risk and the acquisitions market. What was your biggest surprise about out of home coming into the industry? The resilience of the out of […]
Out of Home Lender: Stark Capital Solutions
Lender: Stark Capital Solutions Contact: Craig Berry Address: 5829 N. Post Rd, Indianapolis, IN. 46216 Email: cberry@starkcapitalsolutions.com Phone: 317-546-6038 Stark Capital makes secured loans to out of home advertising companies. Chris Stark is the firm’s founder and President. Craig Berry is Vice President Talk about Stark Capital’s […]
Daily Billboard Blog Ends 11 Year Run
Billboard Insider reads Jason Morgan’s Daily Billboard blog to follow billboard trends in LA. Morgan, a transplanted Brit and professional photographer has posted high quality photos of billboards in Los Angeles for the past 11 years. Insider talked with Jason about his decision to close his blog today. What’s been […]
Reader’s Feedback on Billboards Are Not Passive Income
Some of the comments on last week’s Billboard’s Are Not Passive Income post. Grace Outdoor’s Diana Stevenson says billboards can be good passive income if you find a capable manager. Billboards can be passive income if you have a great management company like Grace Outdoor Advertising. We manage single signs […]
Company of the Day: Your Big Sign
Company: YourBigSign.com Markets: Michigan Headquarters: 3440 Fenton Rd, Hartland, MI 48353 Phone: 2498-881-9505 Email: alan@yourbigsign.com Your Big Signs operates a billboard plant in Michigan. Alan Pittel is the founder. [wpforms id=”9787″] Paid Advertisement
June Sauvaget on How a Fintech Company Uses Billboards
Last Tuesday Billboard Insider ran the press release announcing Brex’s new out of home campaign targeting Houston, DC and Miami Brex is no stranger to out of home. In 2018 the fintech startup spent $300,000 on billboards in San Francisco to build brand awareness. Billboard Insider interviewed Brex CMO June […]
Stu Lee – The importance of Business Interruption and Equipment Breakdown Insurance.
Stu Lee is Outdoor Advertising Program Manager at Bassler and Co Insurance. Today he talks about the importance of business interruption insurance and equipment breakdown insurance for an out of home company. What is loss of business income insurance and why is it important to an about of home company? […]