Author: billboardinsider

Questions to Ask An Out of Home Prospect

Pete Hautem has spent 44 years selling out of home.  Here are are 4 questions he thinks are high gain when talking to a prospect.. I have always said you can ask your way into a hell of a lot more sales than you can talk your way into.  If […]

Digital Colony Buys Landmark Dividend GP and 13% of LP Interests

Landmark Dividend has a new manager.  Digital Colony Management, a global tower and infrastructure company has purchased 100% of the general partner interests in Landmark Dividend, LLC as well as 13% of the limited partner interests in Landmark.  Digital Colony is a subsidiary of Colony Capital a New York Stock […]

Rockbot and Clear Channel Airports Partner to Provide Airport TV

OAKLAND, CA: June 3, 2021  — Rockbot, the company that created the revolutionary smart music and TV platform for businesses, is expanding into airports and teaming with Clear Channel Airports (CCA), the leading airport media provider in the U.S. In airports where CCA was providing video content on in-airport TV […]

Company of the Day: 5 Star Outdoor

Company: 5 Star Outdoor Markets:  Michigan Headquarters: PO Box 252755, West Bloomfield, MI  48325-2755 Phone: 586-335-1444 Email: info@5staroutdoor.com 5 Star Outdoor is a family run business in West Bloomfield, Michigan.  The company operates a static and digital billboard plant around Detroit Michigan in Oakland, Wayne and Macomb Counties. Jennile Oram is the company’s Director […]

The Wisdom of Wes Gilbreath Sr.

Insider just read The Road Out of Town is a Two-Way Street, The Story of Wes Gilbreath, Sr. & SignAd.  Here are three lessons from the book together Wes Gilbreath Sr’s comments. Work with a lender who understands the out of home business. I visited twelve banks in the Houston […]

Conlin Answers Questions on Solar Billboards

Last week Kevin Conlin of Autonomous Power Solutions talked about trends in the solar billboard market.  Today he answers reader questions. How big a set of solar arrays would you need to run a digital billboard? It would probably cover several acres.  The solar is economical now but it’s the […]

Daily Billboard Blog Lives On

Following the announcement that the Daily Billboard Blog would shutter and be taken offline, many people reached out to see if they could still access the 11+ years of billboard creatives from around L.A., seeing the website as a useful design resource and historical tool. Now the blog will be […]

Media Resources Hires Indoor LED Team

June 1, 2021 – Oakville, Ontario: Media Resources Inc. is excited to announce a further investment into their VISIONiQ LED Display platform with the formation of a dedicated Division focused on the development, marketing and sales of its’ VISIONiQ TruViewTM indoor & outdoor fine pixel pitch product line. The new […]

A Billboard Lease is Not a License

A billboard lease is not a license.  That’s the lesson of Justin Management vs Metro Outdoor.  Here are the facts. Justin Management subleased property to Metro outdoor to provide Metro the exclusive rights to install advertising on Justin’s property.  The sublease included language saying that it would inure to the […]

Out of Home Caters to Singles

By Norm Chait, Director of Out of home Product and Sales at Ubimo, a Quotient Brand. Vaccinations are increasing steadily with the warmer temperature—and with more Americans getting vaccinated and getting back outside every day, it’s becoming apparent that we’re at the cusp of a “hot vax summer.” People who […]