Yesterday Lamar advertising declared a $1.25 quarterly dividend on Class A and B common shares.  This equates to a return of 5.46% per annum return on Lamar’s stock price of $91.58.

Outfront declared a $0.30 quarterly dividend which equates to a 10.1% return on stock on a stock price of $11.94

Clear Channel pays no dividend.

For comparison purposes, Vanguard’s Federal Money Market Fund has a current yield of 5.28%.

Billboard Insider’s take: Buy Lamar stock and you’ll get a dividend equal to what your cash could earn plus a stock which has appreciated 3.5%/year for the past 10 years.  Outfront’s dividend yield is great but the stock has fallen 9.6%/year for the past five years.  You need to be confident that transit ridership will recover to buy OUTFRONT.

To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t sell our subscriber list.

Paid Advertisement