This review of media choices is for your own edification. Use leading questions in the data gathering stage to determine dissatisfaction with any of their current media choices. “Is (name an OOH attribute) important to you?” “Does (name a competing media weakness) frustrate you?” Many OOH companies teach reps to […]
Chattanooga, Tenn.— In honor of National Military Appreciation Month Plainview Outdoor launched an appreciation campaign that features veterans and active service members on the company’s digital billboards in East Tennessee. The appreciation billboards, which are free of charge, each feature a veteran or active service member’s name, photo, and branch […]
New York, NY — Artsy, the largest online marketplace for discovering, buying, and selling fine art by leading artists, is delighted to announce a new content series, “Already Home: AAPI Artists on Belonging.” The nationwide activation forms part of Artsy’s broader efforts this May in honor of Asian American and […]
Company: 1107 Outdoor Markets: Ohio Address: Urbana, Ohio Email: sarah@1107outdoor.com Phone: 740-339-9522 1107 operates a billboard in Urbana Ohio. One face is static and one face is digital. The company was founded by Beau and Sarah Sang. Insider talked with Sarah Sang. What’s it like running your own company […]
Kinetic’s Keith “Kappy” Kaplan: Out of home is a 200 year old startup. Delta Airlines Molly Battin on digital billboards It’s a great way to signal real-time what new markets we are opening up…It helps us with the full funnel…we love the reach and exposure that out of home gives […]
WASHINGTON D.C. (May 26, 2021) – After a year of social distancing, Americans are optimistic about summer travel, with 51 percent of consumers stating that they are going to travel as much or more than in pre-Covid times. This is one of the key findings from “Consumer Insights and Intent: […]
WASHINGTON D.C. (May 26, 2021) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today released OpenDirect 1.5.1, an update to the specification that will allow OOH media companies to offer premium inventory though […]
Houston, TX – May 25, 2021 — Texas Center for the Missing, Houston’s Amber Alert Provider, The National Center for Missing and Exploited Children and Clear Channel Outdoor Americas (CCOA) launched a new month-long effort across Texas to generate leads in four individual missing children’s cases in Houston, San Antonio, […]
Billboard Insider has confirmed with several sources that Kym Frank has resigned as Geopath President. Frank had been President of the out of home audience measurement organization since 2015. Frank was a forceful advocate for the power of out of home in her blog posts and twitter feed. We wish […]
Anna Bager moderated a CEO panel at yesterday’s OAAA/Geopath conference. Some of the highlights. Lamar Advertising CEO Sean Reilly on the resilience of billboards. Since this time last year I have consistently underestimated our ability to come back. This time last year we were all drawing down our revolvers…things exploded […]
