Company: Sign-A-Tronics Markets: Georgia Address: Jesup, Georgia Email: sales@signatronics.com Phone: 912-385-0075 Signatronics operates a double sided digital billboard in Wayne County Georgia in addition to acting as an authorized Watchfire signs dealer. The digital sign was erected in March 2014 and is the subject of a Watchfire signs case study. […]
Author: billboardinsider
OOH Founders Journey – Selling the Company
This is the last in a series of columns by Arthur Outdoor’s James Douglas about starting, running and selling an out of home company. Today James talks about “the mom test” for restricting ads and selling the company. The mom test for restricting ads Did we refuse ads? Yes. There were ads […]
Company of the Day: Seen Media
Company: Seen Media Markets: Nationwide Address: 42 West St, Brooklyn, NY. 11222 Email: info@seenoutdoor.com Phone: 929-337-9057 Seen Outdoor operates a plant of wallscapes and hand painted billboards in New York, Chicago, Los Angeles and Boston. Jay Heleva is CEO. The company also does wild posting, experiential and guerrilla marketing. In November 2020 Seen Outdoor and […]
Genesis Outdoor Advertising Divests Mid-Atlantic OOH Assets to Lamar
Earlier this month, Genesis Outdoor Advertising divested its Mid-Atlantic outdoor advertising plant to Lamar Advertising Company. The sale included digital and static advertising faces located across eastern Ohio and western Pennsylvania. “After many years of hard work to find good locations, to get them entitled, and build both static and […]
What does today’s winter solstice, holiday DOOH and Milton Glaser have in common?
I was reminded of this quote from the legendary graphic designer earlier this week: “What I feel fortunate about is that I’m still astonished, that things still amaze me. And I think that’s the great benefit of being in the arts, where the possibility for learning never disappears, where you […]
Company of the Day: SignAd Outdoor
Company: SignAd Outdoor Markets: Texas, Western Louisiana Headquarters: 1010 North Loop, Houston, TX 77009 Phone: 713-861-6013 Email: info@signad.com SignAd Outdoor Advertising is a family-owned and operated private company which was started in 1964. The company operates 2,500 static and digital billboards in Texas and Southwest Louisiana including 26 digital billboard faces. The company was founded […]
In a Recession, High Performers Sell More Faster by Leveraging Other’s Experience
Top OOH salespeople learn lessons from the past in order to propel their future. A good reason to learn about past recession case studies is to understand how they have shaped the ad world we see today. Detailed local advertising case studies are impossible to find therefore we need to […]
Louisiana Out of Home Operator Michael Grace Murdered
Billboard Insider has learned that Michael Grace, the owner of Ace Outdoor Advertising in Shreveport, Louisiana, was shot and killed last Friday. The suspected killer died in an accident fleeing the scene. Here’s the KTBS.com story and another from thecount.com. Michael Grace received a Bachelor’s Degree from Southwest Texas State […]
Burkett Media Sells Four Dallas Digital Faces to Lamar
Burkett Media sold four high profile digital billboard faces in Dallas to Lamar. Drachman M&A Co represented Burkett on the transaction. We talked with Burkett Media founder Beau Burkett. What locations did you sell? Two new 14×48 billboards with back to back LED digital units on all faces. Acquired two […]
Rate This Ad with Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
