Author: billboardinsider

5 Strategies to Sell More Faster in a Recession

Asset management giant, BlackRock, wrote in its 2023 Global Outlook report that a recession is “foretold.” In December, JPMorgan Chase CEO Jamie Dimon reiterated a prediction that a recession is coming in 2023. I don’t want to be alarmist.  I do want to help you sell more faster by proactively arming […]

Company of the Day: Sun Outdoor

Company:  Sun Outdoor Advertising. Markets:  Arizona, California, Oregon, Washington Headquarters:  11221 Pacific Highway SW, Lakewood, WA  98499 Phone:  866-581-3118 Email: info@sunoutdoor.com Sun Outdoor is a family owned business which was started in 1982.  The firm’s plant includes billboards in the following communities: Bakersfield, CA Ridgecrest, CA Mohavi, CA Tehachapi, CA Barstow, […]

Happy Birthday Jim Johnsen!

Out of home industry investment banker Jim Johnsen of Johnsen Fretty had his birthday celebrated (where else) on a billboard.  Standing in front of the billboard are some of Jim’s friends (left to right): Greg Ziomek (Ultralum), Jenna Panepinto (OUTFRONT), John Mahoney (OUTFRONT), Angela Rufo (OUTFRONT), John Carroll (Carroll Outdoor). […]

Wes Frick on AI Uses and Limits in Ad Design

This article was written by a human.  A disclaimer like this may be needed in the future.  Artificial Intelligence (“AI”) will disrupt out of home advertising by automating certain tasks and by providing easy access to information. Ask Chat GPT-3 these prompts and see what you get: What are the […]

Fotofetch Shot of the Week

  One Step Photos- What’s the process you go through to have a photo taken?  We looked at the multi-touch, need to manage the process is extremely out of date.  With FotoFetch you enter an order, and we deliver the photos.  There’s not a lot of messy stuff in between […]

Company of the Day: Steel City Outdoor

Company:  Steel City Billboards Markets: Pennsylvania Headquarters: 715 Riverview Rd, Verona, PA  15147 Phone: 888-288-7441 Email: mdfowkes@steelcitybillboards.com Steel City Billboards is a family-owned firm which operates a billboard plant with 68 faces, including 50 digital faces in communities in and around Pittsburgh, Pennsylvania.  The company was started in 2011 and is a member of OAAA, […]

Rothfelder on Adams v Madison

In Appeals Court cites Reagan v Austin in Denying Adams Lawsuit Billboard Insider reported on the Seventh Circuit Court of Appeal decision in Adams Outdoor vs City of Madison, holding that the permission afforded in the Madison Sign Code for digital on-premise signs while denied for off-premise was not content […]

Jeremy Male: The Best Dollar We Spend Right Now is on Organic Digital Development

Here’s a selection of OUTFRONT CEO Jeremy Male’s comments at the Citi 2023 Communications, Media and Entertainment Conference last week. OUTFRONT had a busy M&A year in 2022 2022 was a great year for the industry…We’re up in the 20-ish range…We spent $400 million in terms of tuck-ins. . Digital […]

Readers Respond to Artificial Intelligence and Out of Home Advertising

Here are some reader comments on Artificial Intelligence, ChatboxGPT and Out of Home. Lucit Chief Technology Officer Eric Kubischta says AI can help with creative I think there are a few things to think about here: This tech is relatively new, and improves daily. In fact, every time you ask […]

Burr Smith Commits to Reduce Broadsign’s Carbon Footprint

A little time off around the holidays, besides being a nice way to recharge, also provides a good opportunity for reflection on the progress we’ve made and a look ahead at the progress still to come. Fortunately, 2022 was a good year for us at Broadsign, and 2023 promises to […]