This week focus on new business development for the second quarter. Don’t waste valuable, limited sales time pursuing new business with too short of a sales cycle. It’s unfortunate that management (for their own purposes) sometimes wants reps to chase sales too close to the week that they are going […]
SALT LAKE CITY (January 2023) – YESCO, the 103-year-old company known for manufacturing and maintaining internationally recognizable signs as well as its robust outdoor media presence across the Mountain West, announces the retirement of Patrick O’Donnell, president, YESCO Outdoor Media. A 40-year veteran of out-of-home advertising who earned top industry […]
We are sharing Clear Channel Outdoor’s efforts to celebrate Black History Month for 2023 with a new month-long digital campaign. CELEBRATING BLACK HISTORY MONTH: The People, The Places, The Moments 1875, Carter Woodson, known as the creator of Black History Month, is born in Virginia. 1936, Jesse Owens wins four […]
Billboard Insider talked with Kevin Conlin of Autonomous Power Solutions about the solar tax credit and out of home. What is the solar tax credit? The solar tax credit is actually an investment credit that has been around for a while. It allows you to receive a tax credit for the […]
Company: TDO Advertising Markets: Michigan, Ohio Headquarters: 405 Madison Ste. 2100, Toledo, OH. 43604 Phone: 419-724-76343 Email: info@tdoadvertising.com TDO stands for Toledo Detroit Outdoor Advertising. The firm was founded in 2015 and operates more than 76 total billboard faces including 23 digital billboard faces. The largest concentration of billboards is in Toledo, Ohio and SE Michigan. […]
Digital billboard manufacturer Daktronics stock rose 8% yesterday to close at $4.01. The stock has recovered any losses which occurred after the December going concern announcement and is now back to where it was last August. Billboard Insider’s take: Daktronics stock has more than recovered from any losses […]
Billboard Insider asked out of home leasing and development expert Andy goodman to review and comment on a standard out of home advertising lease. Today he looks at the easements and access section of the lease. We’ve put Andy’s comments in red. Easement. Lessor also hereby grants to Lessee the […]
London, UK: Ocean Outdoor screens across the UK today (January 27) joined a national moment to mark Holocaust Memorial Day 2023. Leading the “Light the Darkness” commemoration were London’s Piccadilly Lights and the BFI IMAX. In a powerful 11-minute domination, the Piccadilly Lights in London displayed black and white portraits […]
By: Chris Grosso, CEO of Intersection Out of home advertising is poised for a strong 2023 as the secular tailwinds driving OOH’s long term growth will overcome any economic uncertainty. The reason? Online growth is stalling due to increasing privacy regulations, while linear TV, radio, and print continue to lose […]
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
