Author: billboardinsider

Fotofetch Shot of the Week

Some photos are all about scarcity.  They capture a fleeting or rare moment that can’t be reproduced or experienced again. These photos help bring out an emotion or feeling, allowing us to remember a moment that has already passed. FotoFetch is all about capturing the moments of now. These go […]

Company of the Day: View Chicago

Company: View Chicago Markets:  Chicago Address: 430 West Erie St, suite 510, Chicago, IL. 60654 Email: team@vcoutdoor.com Phone: 312-533-2230 View Chicago operates a network of hotspots, wildpostings, wallscapes, bus wraps and street furniture across 40 neighborhoods in Chicago.  The company was started in 2009. Charlie Megan and Graydon Meagan are […]

Billboard Insider Readers Correctly Tell the Human from the ChatBot

Yesterday I ran two answers to the question “What is the biggest objection to selling billboard ads and how to overcome it.”  One answer was generated by me and one answer was generated by ChatbotGPT.  Two-thirds of Billboard Insider’s readers correctly guessed that Answer A was mine. Questions or comments.  […]

The Biggest Objection to Selling Billboard Ads and How to Overcome It

I was curious to face off against ChatGPT’s artificial intelligence to see if, in fact, a billboard sales consultant can be replaced by an algorithm.  I asked ChatGPT: “What is the biggest objection to selling billboard ads and how do you overcome it?”  Here are two answers, one written by […]

Lamar and Make-A-Wish Enter Year Long Digital Campaign

Baton Rouge, LA – March 7, 2023 – Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced it has selected Make-A-Wish as its In-Kind Partner for 2023. Throughout the upcoming year, Lamar will donate more than a million dollars in Digital Out of Home media […]

Company of the Day: View Outdoor

Company:  View Outdoor Markets:  Indiana, Illinois Address: 9800 Connecticut Drive, Crown Point, IN. 46307 Phone: 219-757-3709 View Outdoor operates a billboard plant with over 585 billboard faces in Florida, Chicago and Wisconsin.  The company was founded by Dean White in 2004.  Pete Schroeder is President. Rob Hoobler is VP of the […]

3 Things About Lamar

Three things about Lamar Advertising which Billboard Insider learned from reading the Lamar Advertising 2022 10k. Local, local, local. “Local advertising constituted approximately 78% of our outdoor net revenues for the year ended December 31, 2022 which management believes is higher than the industry average.”  True indeed.  OUTFRONT gets 55% […]

Branded Cities Launches New Las Vegas Spectacular

New York, NY– March 6, 2023 – Branded Cities, North America’s premier Out-of-Home and iconic media company, announced today an exclusive partnership with Caesars Entertainment to build and sell digital advertising and integrated marketing campaigns on a brand new full-motion LED display located on the Las Vegas Strip. The digital […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Venture Outdoor

Company: Venture Outdoor Advertising Markets: Missouri Headquarters: 15664 Barton St., Overland Park, KS  66221 Phone: 913-730-8353 Venture Outdoor Advertising operates a billboard plant with 116 faces in Missouri including 10 digital faces.  The company was started in 2013 by Randy Jackson.  Prior to starting Venture, Jackson was a VP for CBS Outdoor in Los […]