By Gary Bamesberger, Co-Founder of FotoFetch The need to standardize the shot types we shoot for OOH are long overdue. At this point, there is a compounding need being created by national advertisers demanding a specific “shot type” when few can actually agree on what that shot type is exactly. […]
New York, NY (November 23, 2021) – Place Exchange, the leading supply-side platform (SSP) for programmatic out-of-home (OOH) media, today announced a new partnership with Uber OOH, Uber’s digital out-of-home cartop advertising network. With over 3,000 vehicles nationwide across Atlanta, Boston, Chicago, Dallas, Los Angeles, New York, and Phoenix, and […]
New York, NY (November 22, 2021) – Imediacenter, one of the largest digital in-store advertising network in France, today announced a partnership with Vistar Media to provide programmatic technology. Imediacenter will leverage the Vistar Ad Platform that encompasses the supply-side platform (SSP) and ad server. Imediacenter’s unique network includes more […]
By Michael F Wright The November 10 oral argument in City of Austin v. Reagan National Advertising provided limited but interesting insights into how the justices line up in the Court’s first billboard case since its fractured 1981 decision in Metromedia, Inc. v. City of San Diego. The issue in […]
Billboard Insider reader Lou Heller of Momentum Properties called our attention to an out of home takeover of the Randy’s Donuts sign in Los Angeles. Randy’s has iconic donut signs on top of two California stores. An article describing a Randy’s donut sign on top of the company’s Costa Mesa […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Chicago Shelter Ads Market: Illinois Address: 6624 W Irving Park Road, Chicago, IL 60634 Email: chicagoshelterbc@aol.com Phone: 773-545-5296 Illinois Convenience and Safety Corp dba Chicago Shelter Ads operates a backlit transit shelter advertising plant in the Chicago DMA and 50 surrounding suburbs. The posters are 6′ by 4′ wide. Jamie Blanchard is Sales Manager. […]
I attended a Council Meeting this week, via Zoom, representing a billboard company that requested a Zone Text Amendment to allow for the following changes to the Code: from 10×30 to 14×48, digital upgrades and additional locations allowed on the freeway. The project went to the Planning Commission in August, […]
WASHINGTON D.C. (November 18, 2021) – Out of home (OOH) advertising, in combination with social media, is a powerful vehicle for reaching younger generations, according to a new consumer survey. More than two-thirds (67%) of Gen Z and Millennial consumers recall seeing out of home advertising on social media, and […]
Miami Beach, FL / November 18th, 2021 – The majority of the global browser market has now phased out third-party cookies in response to protecting users’ privacy and personalizing a connection with the modern consumer. With Google Chrome, which controls the majority of the global browser market, following suit next […]
