Company: The Westfield Network Markets: Nationwide Address: 2049 Century Park E, Fl 41, Los Angeles, CA 90067 Email: usbvcenterleads@urw.com The Westfield Media and Experiential team manages out of home at Westfield’s US retail, shopping and office properties. Billboard Insider talked with Loren Miller, SVP US Media and Strategic Partnerships, Unibail-Rodamco-Westfield to learn more. How did Westfield get into […]
Author: billboardinsider
Rothfelder on Government Improvements Obstructing the View of A Sign
A Billboard Insider reader asks: We installed a digital billboard. The traffic travels east and west in front of the digital billboard on a freeway. Two buildings were constructed along the freeway. The city required the building owners to plant a greenbelt of trees which will block our digital. Is there […]
Veale Outdoor Adds Stephen Smith as Sales Manager
Veale Outdoor welcomes Stephen Smith as Sales Manager. Born and raised in Northern California he has been fortunate enough to have traveled the world for many business opportunities. From Packaging shows in Hong Kong to technology fairs in Shanghai, Manufacturing Tours in Shenzhen, Canton Fair in Guangzhou, Art Basel Miami […]
Goodman on indemnification, condemnation and assignment clauses in leases.
Out of home leasing and development expert Andy Goodman comments on the indemnification and assignment clauses in a standard out of home lease. Andy’s comments are in italics. Indemnification: Lessee shall indemnify and hold Lessor harmless from all injuries to the Property or third person caused by Lessee, Lessee’s employees, agents, […]
Vistar Media and Broadsign Partner to Streamline Programmatic DOOH
NEW YORK – March 21, 2023 – Leading out-of-home (OOH) advertising technology developers Vistar Media and Broadsign today announced a mutual integration to their respective mediation layers. Enabling an open, fair play auction regardless of which firm’s mediation layer is used, the collaboration lowers the operational burden for media owners […]
Company of the Day: Wagner Outdoor
Company: Wagner Outdoor Advertising Market: Pennsylvania Headquarters: 985 Towne Square Drive, Suite 200, Greensburg, PA 15601. Phone: 724-838-0260 101 Email: bonnie@revest.properties Wagner Outdoor Advertising is a privately held company which operates a billboard company with over 30 faces in Pennsylvania including 2 digital faces. Wagner Outdoor Advertising is affiliated with Revest Properties, Northpointe Development Group, […]
Current Trends in the Out of Home Industry
By Chris Stark and Craig Berry, Stark Capital Solutions For more than 20 years, Stark Capital has had the unique opportunity to be involved in both the financing and M&A segments of the billboard industry. We frequently talk with operators country-wide about their businesses, which gives us a unique perspective […]
Ever put off prospecting…and faced an income crisis as a result?
By now it’s not news to anyone that the markets have been volatile…if not a bit scary this week in particular. Who really knows what the 2nd, 3rd, and 4th quarters will bring in the way of an economy…Anemic? Strong? Recessionary? I for one am very bullish on out-of-home in 2023 no matter the […]
The Importance of an Intelligent Ad Server to Programmatic DOOH
The continued expansion of digital out of home (DOOH) may have surprised those not keeping an eye on the industry. However, for those at its heart, the ever-growing proportion of ad budget heading towards the channel, with US spending in DOOH surging by 36.9% in 2022, reflects the valuable benefits […]
SignValue’s Clear Channel Outdoor at a Glance
SignValue has prepared the following analysis of Clear Channel Outdoor’s 4Q 2022 financials. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t […]
























