Author: billboardinsider

The Best Elevator Pitch We’ve Ever Heard for Out of Home

Billboard Insider admires the ability of Boston Omaha’s execs to write in clear, compelling english.  Take this elegant 3 sentence paragraph in Boston Omaha’s 2022 10k explaining why Boston Omaha likes out of home: We are attracted to the outdoor advertising market due to a number of factors, including high […]

Lacoste, SmartMedia and Ocean Outdoor Partner

Premium digital out of home (DOOH) media owner Ocean Outdoor has announced an exclusive partnership with the Web3 engagement platform SmartMedia Technologies (SMT). The collaboration allows Ocean to leverage The SmartMedia Stack, SMT’s self-serve, no-code, drag, drop and distribute studio, further elevating the connection between large format digital outdoor and […]

Going the Extra Mile on an Install

Some billboards take extra effort.  Billboard Insider talked with Graham Outdoor’s Shannon Graham about a challenging construction project. Where is the sign? This particular board is located On I-16 just as you come into Savannah Ga. east of the  I-16 and I-95 interchange. How much gravel did you put in […]

Link Media Revenues Up 24% in 2022

Link Media Outdoor continues to benefit from scale economies associated with acquisitions.  Here are the results for Link Media Outdoor as disclosed in the Boston Omaha 2022 10k. Revenues grew 24% to $39.2 million due to the acquisition of Keleher outdoor and Missouri Neon as well as in improvement in […]

Vincent Printing and BP Graphics Merge to Form Convergent Print Group

CHATTANOOGA, Tenn. / PHOENIX, Ariz. (March 24, 2023) – Two of the industry leaders in large and grand-format graphics – BPGraphics in Phoenix, Ariz. and Vincent Printing in Chattanooga, Tenn. – have today announced that they will join forces to create Convergent Print Group. The combined entity will continue to […]

Company of the Day: Wicks Outdoor

Company: Wicks Outdoor Advertising, Inc. Markets: Pennsylvania Headquarters: 769 Bloody Spring Rd, Bethel, PA 19507 Phone: 610-488-7588 Lucas Wicks started out by building two wooden billboards on his father’s dairy farm. At the request and encouragement of the first few clients, more locations were added and eventually, Wicks Outdoor Advertising Inc. was founded. Wicks […]

Matt Richman on Bootstrapping an Out of Home Company

Today Billboards for Education Founder Matt Richman talks about bootstrapping his out of home advertising company. How did you fund your company? I got a loan from a family member for my first billboard and was paying her back every month. I got lucky because that one was 100% full.  […]

Fotofetch Shot of the Week

Easy to Order photos and Easy for us to shoot. FotoFetch has grown over 800% this last year because we make things so easy. We have a simple online ordering system where you can select the type of photos you need. We have an online ordering template for the most […]

do it outdoors Adds Two New Sales Executives

March 22, 2023 The nation’s largest mobile billboard company, do it outdoors, has added Anna Hehir and Lisa Clarkson as National Account Executives. Anna will be based out of New York City, connecting with brands and agencies to share do it outdoors’ dynamic out-of-home media offering. “I’m excited to join […]

Zone Pro Launches Linear OOH Solution

Park City, UT, (March 23, 2023) – ZonePro, a national provider of productivity and security solutions for big box retailers and industrial brands, announced the launch of their Linear Communications static signage solution. Developed to provide incremental out of home advertising facings, Linear Communications delivers from 24 to 36 square […]