Company: Action Outdoor Market: Louisiana Headquarters: 7302 Hwy 182 East, Morgan City, Louisiana. 70380 Phone: 985-384-3622 Action Outdoor is a family owned company with over 25 years experience in the out of home business. The company operates a billboard plant in Louisiana. Insider talked with Austin Aucoin. One of Action Outdoor’s digital billboards was […]
In the final installment of our series of interviews, Billboards for Education Founder Matt Richman talks about selling the out of home company he formed. What made you decide to sell your business. I didn’t anticipate selling for another 5 years. I wanted to grow bigger. And then it hit […]
Earlier this week Texas out of home attorney Richard Rothfelder reviewed the legality of taxing billboards based on earnings. California out of home attorney Richard Hamlin tells Billboard Insider California property taxes can’t be based on a billboard’s income. California property taxes must be based on real property. They may […]
For the fifth year in a row, the Out of Home Advertising Association of America (OAAA) has joined forces with EARTHDAY.ORG to launch a national out of home (OOH) campaign for Earth Day to help broaden, educate, and activate the environmental movement. The theme “Invest in our Planet” continues for a second […]
Kerry Yoakum discussed Digital Billboard permitting at the 2023 OAAA/Geopath out of home conference. He gave 6 tips to make permitting easier. Know your city council. Understand who supports them. What are their pet projects? What are their interests? Who are their key friends and allies? Post billboard content that supports […]
Company: 4R Outdoor Markets: Texas, Florida Address: Houston, Texas Email: ops@rrrrinvestments.com Phone: 850-860-4425 4R outdoor is a family owned business based on Houston Texas. The company’s executive team has over 100 years developing, permitting and building billboard sites in the United States. The firm is run by Barbara Roberts and […]
Annual advertiser contracts are renewed 52 weeks a year. I am surprised by the number of OOH sales reps who wait to engage annual advertisers until just a month or two prior to renewal. Annual advertisers require (at minimum) active servicing every 4 to 5 weeks. Using “checking in” as […]
A highlight of each OAAA Geopath show is hearing Solomon Partners Mark Boidman pontificate on the media landscape. “Price matters,” he said at the 2023 OAAA/Geopath OOH Media Conference, “The reality is out of home media is the best bank for the buck…it is inexpensive.” Here’s the slide Boidman showed […]
Company: 9 Outdoor & 6 Outdoor Markets: Oklahoma Address: 7401 North Kelley Ave, Oklahoma City, OK. 73111 (9 Outdoor) and 303 North Boston Ave, Tulsa, OK. 74103 (6 Outdoor). Email: brown.douglas@griffin.news Phone: 405-812-3456 9 Outdoor and 6 Outdoor are affiliated companies which operate a billboard plant with 73 total faces including 26 digital billboard faces. […]
Here’s a selection of comments by Lamar CEO Sean Reilly, OUTFRONT CEO Jeremy Male and Clear Channel Outdoor CEO Scott Wells at the 2023 OAAA Geopath Show CEO panel. Scott Wells says the first quarter is slow but next year looks OK Things slowed down toward the end of last […]
