SAN FRANCISCO–(BUSINESS WIRE)– Volta Inc. (NYSE: VLTA) (“Volta”), an industry-leading electric vehicle (“EV”) charging and media company, announced today that the Volta Media™ Network has exceeded one billion monthly impressions in the United States.1 This milestone comes less than nine months after Volta formally launched its media network with 618 million monthly impressions. Volta’s ability […]
Ken Altena recently joined Billboard Loans, LLC. after a 39 year career in banking. We talked with Ken about the difference between bank OOH lenders and private OOH lenders. How did you join Billboard Loans When I told Dave Westburg, who has been a colleague, friend and client for over […]
A Milford, Connecticut billboard company is trying for the third time to get approval to erect a digital billboard along I-95. Opponents complained that the digital billboard will cause light pollution and trotted out a ten year old Swedish study that found that digital billboards are distracting. You need to […]
DEER PARK, NEW YORK August 3, 2022 — InSite Street Media announced that it has been awarded a ten (10) year contract to maintain and monetize transit shelters for the Huntington Area Rapid Transit (HART) Bus system run by the Town of Huntington in New York. The inventory in this […]
Are out of home stocks more volatile than the market? The best way to answer that is to compute a stock’s beta which measures the stock’s volatility in relation to the overall market. For you math geeks beta is the covariance of the return of an asset with the benchmark […]
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Company: Mollman Outdoor Signs Markets: Oklahoma Headquarters: 627 Chickasha, OK 73018 Phone: 405-224-1560 Mollman outdoor operates a 216 face billboard and poster plant in 20 towns in Southwest Oklahoma. The company is run by Matthew Mollman. The company is an operator associate in the IBOUSA. Matt, how did Mollman enter the outdoor business? […]
Here are the results of the OUTFRONT 2Q 2022 earnings release, investor deck and conference call. Revenues increased 32% to $450 million for the quarter. US billboard yields grew 23% to $2,700 during the quarter due to rate increases. Cashflow (adjusted OIBDA) increased by 70% to $125 million. Capital expenditures […]
An excerpt from The Ultimate OOH Sales Guide: Here is the top objection I hear to out-of-home. It costs too much. A vague statement that requires exploration. Prospects have no idea what out-of-home costs. They solicit pricing as a starting point to negotiate. Never negotiate price until you provide the […]
California out of home attorney Richard Hamlin had this comment on Rothfelder on Unrecorded Leases and Constructive Notice. Early in my OOH career, I asked my client why they did not record their leases. He said it became too much of an administrative burden to deal with requests to release […]
