Company: Mollman Outdoor Signs

Markets: Oklahoma

Headquarters: 627 Chickasha, OK  73018

Phone: 405-224-1560

Mollman outdoor operates a 216 face billboard and poster plant in 20 towns in Southwest Oklahoma.  The company is run by Matthew Mollman.   The company is an operator associate in the IBOUSA.

Matt, how did Mollman enter the outdoor business?

I grew up posting and fabricating structures as my summer job for many years.  At the time, I was not aware of what a great business outdoor is.  However, in 2005 I thought it would be good to afford clients an additional choice of marketing their product and brand.  I was fortunate enough to be able to purchase a small footprint (64 Jr Poster faces) of underperforming structures from Lamar.

Tell us about your plant.

We are in south central and southwest Oklahoma.  We have 216 faces. We constantly look for locations to increase our footprint.  We are mostly 12 x 25 and junior posters, but have recently added several 10×30’s and 12×32’s.

You also own radio stations.  Are there any synergies from owning radio stations and an outdoor plant.

• There is more synergy between outdoor and radio than any other forms of media. When you are in the car you are listening to the radio and also seeing billboards.  The outdoor and radio messages can reinforce each other.

• We offer added value in the form of extra radio ads when a client make a combination radio and outdoor buy.
• We use one sales force to sell both outdoor and radio ads which makes us efficient.

Initially, we wanted to keep our billboards inside our radio stations’ coverage area but, soon came to the realization that we could operate both media entities separately or as a single entity pending our clients desires.

You installed your first digital billboard in December 2018. 

I have enjoyed nothing but a positive experience with my Daktronics digital display.  I am continually learning/developing a strategy to sell the one last flip.

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