Author: billboardinsider

Do’s and Don’ts of Political Advertising

John McClung, Group Director at AdQuick The U.S. General Election is right around the corner, which means that you are probably already being pummeled by political advertising left and right (no pun intended). This will be especially true for parts of the country where hotly-contested showdowns are taking place. That’s […]

Clear Channel Delivers 1 Billion Monthly Impressions in Europe

Clear Channel Europe is proud to announce that it now has over 11,000 digital Out Of Home (DOOH) screens available across 9 markets on LaunchPAD, Clear Channel’s programmatic platform rolled out in 2021. This milestone achievement makes Clear Channel one of the leading programmatic media owners in Europe based on […]

Company of the Day: Magellan Transit

Company: Magellan Transit Media Markets:  Nationwide Address: 3745 Cherokee St NW, Suite 304, Kennesaw, Georgia  30144-06788 Email: sales@magellan-tsa.com Phone: 770-956-1419 Magellan Transit Media creates advertising campaigns on the site of a nationwide network of trucks. Magellan was started in 1994 and installs vinyl adhesive backed ads on the side of commercial vehicles. The company is […]

Reagan v Austin Impacts Indiana Court Decision

In a July 11 ruling on GEFT Outdoor v City of Westfield the Indiana US Court of Appeals for the Seventh District remanded an out of home dispute back to a lower court to reconsider a verdict in light of Reagan v Austin. Westfield, Indiana denied a request by GEFT […]

Who Has What Share of the US OOH Market

Billboard Insider has computed US out of home market share figures for 2021. Public out of home companies account for approximately two-thirds of US out of home market share. Lamar controls 25% of US out of home revenues, followed by OUTFRONT at 21% and Clear Channel Outdoor at 17%. The […]

3 Things About Boston Omaha

Billboard Insider enjoys reading Boston Omaha’s annual letter.  It is refreshingly clear of the usual corporate non-speak jargon.  Here are 3 things we learned from the Boston Omaha 2021 Annual Letter. Billboards, bonds and broadband. Boston Omaha assets are concentrated in billboards, bonds (e.g. insurance) and broadband as you can […]

OUTFRONT Partners with Farmlink and No Kid Hungry

NEW YORK, JULY 12, 2022   OUTFRONT Media (NYSE:OUT), one of the largest out-of-home media (OOH) companies in the U.S., is expanding its support of campaigns in the fight to stamp out food insecurity. It is doing so through its continued partnership with The Farmlink Project and by joining forces with […]

New Tradition Adds Experiential Division

This July, New Tradition is making a splash in the out-of-home industry by launching a new division – New Tradition Experiential or “NTX”. New Tradition is a leader in the out-of-home space with a robust profile of premium signage nationwide, including some of the highest trafficked properties throughout the country. […]

Company of the Day: Made U Look

Company: Made U Look Digital Sign Co. Markets:  West Virginia Address:  PO box 1864, Lewisburg, WV. 24901 Email:  madeulookdigital@gmail.com Phone: 304-638-4055 Made U Look operates three Watchfire digital billboards in West Virginia.       [wpforms id=”9787″] Paid Advertisement

Oral Agreements and Out of Home Lenders

If you intend to borrow money to grow your Out of Home company, you need to understand that in most states lenders are protected from liability for oral promises and commitments.  Here’s the Washington state language: Oral agreements or oral commitment to loan money, extend credit, or to forbear from […]