New York, NY (July 6, 2022) – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, has named Chris Luken Senior Vice President of Product. In this new role at Geopath, Luken will focus on accelerating and expanding the suite of Geopath’s OOH audience measurement […]
By Kevin Gephart Lots of talk whether the Federal Reserve’s efforts to raise interest rates and curb the money supply will put us in a recession. OOH is the Do-More-With-Less medium. As you meet with clients and prospects, ask the high gain question: “If we slide into a recession, how […]
JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced the signature of a strategic alliance, including the acquisition of a majority stake, with Displayce, the DSP (Demand Side Platform) leader specialised in the purchasing and optimisation of digital outdoor advertising (DOOH). Displayce, a French start-up […]
Project Yellow Light was established in 2007 by the family of Hunter Garner to honor his memory after his death in a car crash at age 16. In 2020, seven percent of drivers 15 to 19-years-old involved in fatal crashes were reported as distracted. This age group has the largest […]
Company: MAC Media Markets: Florida Email: macmedia@cfl.rr.com Phone: 407-805-9238 MAC Media operates an out of home advertising plant with over 150 billboard displays including 90 digital displays in Orlando Florida. Richard (“Mac”) McHugh is founder. Richard’s wife Rhonda is CFO. [wpforms id=”9787″] Paid Advertisement
The US out of home stocks suffered in the second quarter of 2022 as investors sold on fears that a recession will hurt ad based companies for than the market. The S&P 500 index declined 16% on recession fears. Lamar stock dropped 25% in the second quarter. Outfront declined by […]
On yesterday’s Billboard Insider podcast Black Media Execs Chenault Saunders and Prentiss Nelson talked about their iconic Atlanta sign and future growth. You expanded into Atlanta in 2019 with the purchase of the 30′ by 100′ Atlanta sign in Atlanta’s sign district. Talk about that. We had an opportunity to […]
On today’s Billboard Insider podcast, Blackbird Media CEO Chenault Saunders and President Prentiss Nelson talk about giant digital billboards. Some highlights of the interview Blackbird Media owns a spectacular 36′ by 38′ digital sign in Nashville. Tell us the story about how it came about. My grandfather…bought that sign in […]
Sheri Ham is the Vice President of Programmatic Partnerships and Sales for Intersection. She began her career with the digital team of WIRED Magazine, and she developed her interest and focus in programmatic over the last 10 years. Prior to joining Intersection in March of 2021, Ham held leadership roles […]
Company: Link Media Outdoor Markets: Alabama, Arkansas, Florida, Georgia, Illinois, Iowa, Kansas, Missouri, Nebraska, Nevada, Oklahoma, Virginia, West Virginia, Wisconsin Address: 200 Mansell Ct. East, Bldg 200 Suite 360, Roswell, GA 30076 Email: info@linkmediaoutdoor.com Phone: 844-404-5465 Link Media is the sixth largest out of home company in the United States. It operates billboard plants with […]
