Author: billboardinsider

Norris Outdoor Acquires 30 Faces from Horizon Billboards

Norris Outdoor has acquired 32 faces from Horizon Outdoor.  The acquisition increases the Norris plant to 81 locations with 170 faces.  Billboard Insider talked with Norris Outdoor President/Owner Jerod Norris about the transaction. How did the transaction come about?  About 6 years ago I was introduced to Kim Wright, owner […]

OUTFRONT Suing San Jose

OUTFRONT is suing the city of San Jose over the decision to grant two digital billboards at the San Jose Airport to Clear Channel Outdoor.  OUTFRONT contends the billboards should have been awarded as part of a competitive bidding process.  The city claims it is authorized to approve the digital […]

Company of the Day: Moreland Signs

Company: Moreland Signs Markets: Alabama, Mississippi, Tennessee, Arkansas Headquarters: 800 Market Street, Suite 215, Chattanooga, TN  37402 Phone: 423-756-7767 Email: morelandsigns@yahoo.com Moreland signs operates an outdoor plant of approximately 200 signs Alabama, Arkansas and Mississippi.  In December 2018 the company sold its Tennessee signs to Blanning Company.   Moreland Signs was formed in 1988 and has […]

Volta Ad Revenue Up 83% in 2Q 2022.

Volta, the company which operates ad supported electric vehicle charging stations release it’s second quarter 2022 financials yesterday.  Here are the highlights from Volta’s earnings release, Volta’s earnings presentation and the conference call. Total revenue increased by 121% to $15.3 million.  Media revenue (e.g. ad revenue on charging stations) increased […]

Clear Channel to Upgrade, Laguardia, JFK and Newark Airport Digitals

Today, the Port Authority of New York and New Jersey and Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) announced new, world-class digital media infrastructure at the region’s airports, including the unveiling of a transformative, new all-digital media network as part of […]

Markowitz and Brady Discuss Pepsi’s Marketing

Vistar had the pleasure of attending the 2022 Cannes Lions International Festival of Creativity in Cannes, France. The one-of-a-kind event brings together the best and brightest brand marketers, agencies, communicators and more to network, learn and celebrate the work that’s pushing boundaries and disrupting the creative industry for the better. […]

World Out of Home Organization Confirms Fall Asia Forum

The World Out of Home Organization’s first in-person APAC Forum is now scheduled for October 11-13 2022 (Tuesday -Thursday) in Kuala Lumpur, Malaysia. The venue is the InterContinental hotel in the heart of the city. This follows WOO’s first post-pandemic in-person Global Congress in Toronto and builds on the success […]

Company of the Day: Mile High Outdoor

Company: Mile High Outdoor Market:  Colorado. Headquarters: 9250 E Costilla Ave, Suite 500, Greenwood Village, CO  80112. Phone: 303-783-4000. Email: sales@milehighoutdoor. Mile High Outdoor was founded in 1996 and owns over 400 billboard faces in the Denver Metro area and the state of Colorado.   Business Times and Watchfire have written about the company’s digital sign installations.  Mile […]

How Can Advertisers Measure Effectiveness?

By Kevin Gephart A big “thank you” to the 78+ who participated in the IBOUSA “Making OOH Sales Faster During a Recession” webinar last week. It was a big success! A very good question was asked after the session: “What do you say to a client when they ask how […]

Jay Johnson on Out of Home and REITs

Ian Dallimore interviewed Lamar CFO Jay Johnson on Lamar’s Digital and Dirt podcast.  Some of the highlights. From Banking to REITs My background is that of banking.  Focused much more on the capital markets side.  That’s where I grew up.  I was a corporate and investment banker for a number […]