Author: billboardinsider

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

Company of the Day: Mountain Outdoor

Company:  Mountain Outdoor Markets:  Tennessee Address:  9724 Kingston Pike, Suite 204, Knoxville, TN  37922 Phone: 865-691-4705 Email: jchurch@mountainoutdoor.com Mountain Outdoor operates a billboard company with 83 faces in Knox county and Sevier County in East Tennessee.  Insider talked with Dwight and Justin Church.  They tell Billboard Insider that Mountain Outdoor started in 1993. The […]

Lamar’s 2022 Second Quarter Financials at a Glance

SignValue has prepared this summary of Lamar Advertising’s second quarter 2022 financials.  Reach out to one of their consultants for a confidential consultation at (480) 657-8400 or info@signvalue.com.     [wpforms id=”9787″] Paid Advertisement    

OUTFRONT Awarded 5 Year Southern Nevada Bus And Transit Shelter Contract

NEW YORK, NY — August 15, 2022 – OUTFRONT Media Inc. (NYSE:OUT), one of the largest out of home media companies in the country, has been awarded a five-year transit and transit shelter advertising contract by The Regional Transportation Commission of Southern Nevada (RTC) in Las Vegas, Nevada. This new […]

Norris Outdoor Acquires 30 Faces from Horizon Billboards

Norris Outdoor has acquired 32 faces from Horizon Outdoor.  The acquisition increases the Norris plant to 81 locations with 170 faces.  Billboard Insider talked with Norris Outdoor President/Owner Jerod Norris about the transaction. How did the transaction come about?  About 6 years ago I was introduced to Kim Wright, owner […]

OUTFRONT Suing San Jose

OUTFRONT is suing the city of San Jose over the decision to grant two digital billboards at the San Jose Airport to Clear Channel Outdoor.  OUTFRONT contends the billboards should have been awarded as part of a competitive bidding process.  The city claims it is authorized to approve the digital […]

Company of the Day: Moreland Signs

Company: Moreland Signs Markets: Alabama, Mississippi, Tennessee, Arkansas Headquarters: 800 Market Street, Suite 215, Chattanooga, TN  37402 Phone: 423-756-7767 Email: morelandsigns@yahoo.com Moreland signs operates an outdoor plant of approximately 200 signs Alabama, Arkansas and Mississippi.  In December 2018 the company sold its Tennessee signs to Blanning Company.   Moreland Signs was formed in 1988 and has […]

Volta Ad Revenue Up 83% in 2Q 2022.

Volta, the company which operates ad supported electric vehicle charging stations release it’s second quarter 2022 financials yesterday.  Here are the highlights from Volta’s earnings release, Volta’s earnings presentation and the conference call. Total revenue increased by 121% to $15.3 million.  Media revenue (e.g. ad revenue on charging stations) increased […]

Clear Channel to Upgrade, Laguardia, JFK and Newark Airport Digitals

Today, the Port Authority of New York and New Jersey and Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) announced new, world-class digital media infrastructure at the region’s airports, including the unveiling of a transformative, new all-digital media network as part of […]

Markowitz and Brady Discuss Pepsi’s Marketing

Vistar had the pleasure of attending the 2022 Cannes Lions International Festival of Creativity in Cannes, France. The one-of-a-kind event brings together the best and brightest brand marketers, agencies, communicators and more to network, learn and celebrate the work that’s pushing boundaries and disrupting the creative industry for the better. […]