Author: billboardinsider

Company of the Day: Pattison Outdoor

Company:  Pattison Outdoor Markets:  Canada Address: 2700 Matheson Boulevard East, Suite 500, West Tower.  Mississauga, ON  L4W 4V9 Phone: 905-282-6800 Pattison Outdoor is Canada’s leading out of home, transit and digital display company.  The company’s plant includes 200 markets coast to coast.  Pattison’s head office is in Mississauga, Ontario with 20 regional offices across […]

Readers Comment on Short vs Long-Term Contracts

Some great comments on yesterday’s Short versus Multi-Year Ad Contracts post. Meadow Outdoor’s Mike Zukin says multi-year ad contracts are a hedge. Long Term contracts are a great strategic hedge against a slow economy. We used them prior to 2008, but then increased their use after the meltdown. We sell […]

Free “I Need You” Billboard Creative

By Family Theater Productions, a non-profit family media organization. Available now for free! In a fractured and stressful world, our new billboard designs offer a simple yet profound message: Say It More. Inspired by a homily by Pope Francis about the things loved ones should say to each other more […]

The Art and Science of an Out of Home Rebrand

By Marc Sampogna, Founder, Canopy, on PMD Media’s rebrand to WNDW Rebranding can be tricky. It takes guts, smarts, and vision. Especially when that rebranding involves a logo and name change. I’ve been a branding expert for about 20 years, and have known Dean Stallone, the founder of WNDW for […]

Short Versus Multi-Year Ad Contracts. What Do You Do?

In our company of the day feature today Brad Sourbeer of Parker Outdoor talks about his push for long-term ad contracts.  Many presenters at the fall 2022 IBO show talked about long term ad contracts: Huntington Outdoor CEO Justin Powell says long term contracts are recession prep. The best time […]

Hivestack Chief Tech Officer Mina Naguib to Chair Prebid DOOH Committee

October 4, Montreal Canada. Hivestack, the largest independent, global programmatic digital-out-of-home (DOOH) advertising platform has today announced that the company’s Chief Technology Officer (CTO), Mina Naguib has been appointed as Chairman of Prebid’s DOOH Taskforce. The Prebid DOOH Taskforce’s purpose is to enhance the Prebid framework with DOOH support and […]

PennFed Takes Over Concourse C Tunnel at Washington Dulles

Washington DC – – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), and the nation’s leading airport media provider, announced today a new multi-year, multimillion dollar partnership and sponsorship with PenFed Credit Union, the country’s second largest federal credit union serving over […]

Company of the Day: Parker Outdoor

Company: Parker Outdoor Markets: Washington, Idaho & Arizona Headquarters: PO Box 22, Orondo, WA  98843 Phone: 888-800-2001 Email: ParkerOutdoor@aol.com Parker Outdoor is a family-owned and operated billboard business which started in 1987.  The company has an out of home plant with more than 164 faces including 9 digital screens in Washington, Idaho and Arizona.  The […]

Rothfelder and Falick on Permit Disputes

At the fall 2022 IBO show, Chris Rothfelder and Mike Falick talked about strategies for out of home permit disputes.  We’ve asked them to expand their comments for our reader’s benefit. Lawsuits challenging permit denials are frequently thrown out on sovereign immunity grounds unless the legislature grants permission to sue. […]

MediaChoice Acquires Reeves Advertising

AUSTIN, TX – Two Texas out-of-home advertising firms have completed a transaction involving Outdoor Advertising Assets in East Texas. MediaChoice, LLC a multifaceted marketing and advertising company based in Austin, Texas announced the recent transaction of their newest acquisition- Reeves Outdoor Advertising – this past week. The terms of the […]