Author: billboardinsider

Eric Murr Celebrates 20 Years at Kegerreis

Kegerreis Outdoor Advertising and Kegerreis Digital Marketing congratulate Eric Murr for twenty years of service.  Eric joined Kegerreis Outdoor Advertising in 2002 as the General Sales Manager.  Over the next fifteen years, he oversaw enormous growth and change within the company.   During his tenure, Kegerreis went from 300 displays to […]

Industry Verticals Less Effected by Recession

Recession talk is in the air.  At the IBOUSA conference last week Lisa and Dan Nausley highlighted industries that are less likely to be impacted by recession.  They make good candidates to look to for advertising, especially if the economy cools off. To learn more about the sales training and […]

Company of the Day: Pacific Outdoor

Company:  Pacific Outdoor Advertising Headquarters:  Seattle, WA Phone:  206-536-3600 Email:  kelly@pacificoutdooradvertising.com Pacific Outdoor owns and operates 116 faces in the Seattle DMA.  Traditional and Digital Bulletins and Walls in Seattle/Tacoma, Snohomish County, Pierce County, and The Skagit Valley.  Pacific is the sales provider for the iconic Seattle Monorail with Train Wrap and Digital Station […]

Andy Goodman On What to Do When a Landlord Won’t Renew Long-Term

Today out of home lease and development Andy Goodman talks about how to handle a landlord who won’t renew long-term. What do you do when a landlord doesn’t want to renew long term? First of all I want to find out what the landlord is thinking.  What’s his reasoning behind […]

IBO Charlotte Conference in a Nutshell

By Becky Smith Enterprise Manager, IBOUSA Connections, Impressions, a Bite of the Big Pie. In a nutshell, these were topics that revolved around Chris’ vision of driving revenues for the independents in his role as Chief Vision Officer. The underlying theme was continuing to pool our footprint together to get […]

Rising Interest Rates and Your Out of Home Company

By Ken Altena, Partner, Billboard Loans LLC. Get ready for more interest rate increases this year, and possibly next, based on the Federal Reserve’s new median forecast, which signals another 1.25%  this year to  4.5%  and even more in 2023.  Borrowers are fearful this will not be the last of […]

Rate This Board by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

Company of the Day: Page Outdoor

Company:  Page Outdoor Advertising Markets:  Missouri Address:  1046 Osage Beach Rd, Osage Beach, Missouri Email: pagesignservices@gmail.com Phone:  573-280-2030 Page Outdoor operates a static billboard plant in Lake of the Ozarks, Cole County and I-70 in Saline County in Missouri.   The firm is owned by James Page.   [wpforms id=”9787″] Paid Advertisement

Day 2 of the IBOUSA Convention in 5 Quotes

Here are highlights of day two of the IBOUSA fall conference. Billboard Plant’s Mike Donaldson on managing leases Focus on strikes and home runs.  If you have a good lease extend it.  If you have a bad lease renegotiate or terminate. Blackbird Media’s Mark Peterson on the importance of out […]