Author: billboardinsider

Clear Channel Up, Lamar and OUTFRONT Down in 3Q 2022

Clear Channel Outdoor outperformed the market for the third quarter of 2022, Lamar followed the market and OUTFRONT underperformed the market, although all st0cks fell in the month of September due to recession fears.  Clear Channel finished the quarter up 28%.  Lamar fell 6% as did the S&P 500.  OUTFRONT […]

Adkom Adds Solar Powered Kiosks

For advertisers interested in a unique way to drive foot traffic to local events or stores, Adkom’s new 100% carbon-neutral media format delivers a fresh option to engage audiences.  Adkom’s newest addition to our growing inventory of sustainable media solutions is a solar-powered kiosk that takes consumer engagement to the […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Porter Outdoor

Company: Porter Outdoor Advertising, LLC Headquarters: Indiana Office – 12 N. 17th Street, Richmond IN 47374. Ohio Office – 1609 Edison Avenue, Hamilton OH 45011 Markets: Indiana & Ohio Phone:  Indiana 765.962.3220  Ohio 513.284.4575 Email: rpeterson@porteradvertising.com Porter Advertising is a family owned business serving Eastern Indiana and Western Ohio since 1945.    Richard […]

Marc Borzykowski on Vector’s LA Bus Shelter Contract

On September 20, 2022 the Los Angeles City Council approved a bus shelter contract with Vector Media and Tranzito.  We  carried the Vector press release yesterday.  Billboard Insider asked Vector Media CEO Marc Borzykowski about the project. How did the Tranzito partnership come about? The CEO of Tranzito, Gene Oh […]

Company of the Day: Park Outdoor

Company:  Park Outdoor Advertising Headquarters:  PO Box 4680, Ithaca, New York  14852-4680 Markets: New York, Pennsylvania. Phone: 607-257-1477 Email:  david.feldman@parkoutdoor.com Park Outdoor operates a billboard plant with 1,500 billboards in upstate New York and northern Pennsylvania.  Park operates regional offices in Binghamton, Finger Lakes, Utica and Syracuse.  Park is a member of the OAAA. […]

Volta Cuts 10% of Workforce

NEW YORK–(BUSINESS WIRE)– Volta Inc. (NYSE: VLTA) today announced an organizational realignment to reduce costs and drive strategic priorities. This refocuses resources on accelerating the company’s successful digital advertising business, collaborating with Volta’s numerous retail and commercial property partners, and driving public-private partnerships that align with the $7.5 billion of funding the […]

Vector Media Partners with Tranzito to Overhaul Los Angeles Bus Shelters

NEW YORK, NY (September 27, 2022) – Vector Media, one of the nation’s largest transit advertising companies, in partnership with smart mobility operator Tranzito, has been awarded the City of Los Angeles’s Sidewalk and Transit Amenities Program to upgrade LA’s bus shelter network, providing much needed shade and amenities to […]

Brands using Street Level Media to Engage Consumers

(Montclair, New Jersey) Pearl Media, one of the largest Eye Level OOH media companies in the US, is lending its creativity to brands through its Eye Level Out of Home medium, not just as a great branding opportunity but as a platform to engage consumers in unique experiences. Eye Level […]