World Out of Home Organization (WOO) President Tom Goddard had a bullish message for over 200 delegates at WOO’s first in-person Regional Forum, covering the APAC region, which was held in Kuala Lumpur this week. The APAC region, which now accounts for a third of the world’s Gross Domestic Product, […]
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Company: Primary Media Outdoor Advertising Markets: Texas Address: 2511 Boll St, Dallas, TX 75204 Phone: 972-584-1000 Email: info@primarymedia.com Primary Media Outdoor Advertising operates a billboard plant of with 357 faces including 10 digital faces in Texas. Josh Feferman is the firm’s managing partner. The firm is an operator associate in the IBOUSA. […]
Terry Carmody owns Integration Media, an out of home sales firm which works closely with the IBOUSA to generate national sales. In addition Terry is co-founder of Heritage Outdoor Media which owns out of home plants in New York, Los Angeles, Chicago and Atlanta. Terry how’s the national out of […]
Many private equity funds and family offices are interested in out of home to judge from the calls Billboard Insider gets and from the number of private equity investors who subscribe to our daily newsletter. Private equity funds like the industry’s barriers to entry, low technology risk and digital billboard […]
FotoFetch is shooting photos, videos, and drone shots today in San Francisco, Las Vegas, New York, Chicago, L.A., Denver, Albuquerque, Dallas, Phoenix, Plano, Brandon, Mobile, Waco, Atlanta, Fort Myers, Miami, Huntsville, NOLO, South Carolina, Ohio, NYC, Milwaukee, Detroit, upstate NY and Missouri too. To learn more about how Fotofetch can […]
Some pictures Justin Powell, CEO of Huntington Outdoor sent Billboard Insider from Florida in the wake of Hurricane Ian. The first picture should be titled “why you need hurricane frames”. Lamar’s digital billboard network is running public service and safety messages. The nameplates are gone but the digital billboards are […]
If you are resetting your annual out of home ad contracts or negotiating with a landlord over a rent inflator you need to keep track of inflation. Billboard Insider looked up the US inflation data for the past 20 years: Inflation is at an annualized rate of 8.5% for the […]
This table in Solomon Partners Media Monthly October 2022 caught Billboard Insider’s eye. It computes the total value of the public out of home companies as a multiple of 2022 estimated cashflow. The public out of home companies are trading at a median multiple of 11.2 times 2022 estimated cashflow. […]
Who owns a billboard that’s blocked by trees and sits vacant for 15 years? The billboard company, as long is the lease hasn’t been terminated. That’s the lesson of OUTFRONT v Lemaster. Here are the facts. Between 1969 and 1973, a predecessor of OUTFRONT Media entered into billboard leases with […]
