Last week Jim Lyke reflected on 16 years of selling out of home for Lamar Advertising. Today he talks about the importance of staying personally involved with your clients. Staying involved with clients is key When I finished up at Lamar, the number of active customers I had was way […]
NAADAM, a premium, sustainable cashmere fashion brand, was looking to launch an out-of-home advertising spring test in April 2022, with campaign performance meant to provide learning and guide strategy for their larger multi-market fall 2022 effort. The campaign goal was to drive awareness, consideration and build adoption for NAADAM. The […]
Last week Billboard Insider ran articles by Terry Carmody and Jim Lyke talking about the importance of impressions in selling out of home. Today we talk with Chris Cowlbeck, IBOUSA Chief Vision Officer, about what the IBO is doing to make impressions available to independent billboard companies. Chris, you recently […]
Billboard Insider has been expecting this announcement ever since Circle Graphics owner H.I.G. purchased Watchfire Signs. Makes no sense to own two independent competing digital billboard manufacturers. Better to combine the two product lines and facilities under one roof. DANVILLE, IL – October 21, 2022 – Watchfire Signs, a leading […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Pro Billboards Markets: Puerto Rico Address: PMB 557, 1353 RD 19, Guaynabo, Puerto Rico 00966 Phone: 787-731-5987 Email: info@probillboards.com Pro Billboards operates a billboard plant of static and digital billboards in Puerto Rico with 14 faces including 5 digital faces. Most of the faces are 14′ by 48′ faces. The remainder […]
Last week Billboard Insider had coffee with Haleigh Bayer Powell and Jena Powell, two of the four Powell siblings who work for Huntington Outdoor. Jena is the company’s VP of Sales and Marketing and also a representative in the Ohio State House. Haleigh Powell Bayer is the company’s Director of […]
Today’s column by Billboard Planet National Sales Consultant Pete Hautem shows that a great out of home creative idea can come from anyone. Being in the Out-of-Home business for, literally, decades, I have had the opportunity to work with lots of folks with unique credentials and histories. So, I thought […]
FotoFetch has been out this week shooting photos and videos in Vacaville CA, San Francisco, San Jose, and Whittier, CA too. Arvada CO, Corpus Chisti, Somerville TX, and then NOLO again! Bayou Bernard Country in Louisiana, Holly Springs southeast of Memphis, Springfield MO, St. Charles near Chicago, Milwaukee, East Lansing […]
Branded Cities is the premier Out-of-Home and iconic media company in North America. We are excited to announce the launch of four digital spectaculars located at Lake Shore Boulevard along the stretch that sees commuters heading into the Gardiner Expressway and Ontario Place. These new digital displays feature two locations […]
